Paid Media Strategist

🔥 15 hours ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $2.9k - $3.7k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs • Develop channel strategies based on client objectives, audience, budget, and expected outcomes • Build campaigns including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization • Determine channel usage and adjust the media mix based on performance and opportunities • Manage and optimize significant paid media budgets across multiple client accounts • Monitor monthly budget pacing and reconcile actual media spend with approved budgets • Analyze campaign performance and reallocate spend across channels • Produce monthly reports and bi-weekly performance discussions for larger accounts • Track leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization • Translate campaign data into recommendations and strategic next steps • Collaborate with project managers, designers, video editors, and the Executive Creative Director • Provide strategic creative input without designing assets, editing videos, or writing campaign copy • Potentially present campaign performance, recommendations, and strategy directly to clients • Initially serve as the agency’s primary paid media specialist and senior individual contributor

🎯 Requirements

• Must be based in LATAM, Africa, or Eastern Europe • Must be available to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone • Significant hands-on experience managing paid media campaigns across multiple platforms • Must have personally managed at least one account with $50K+ in advertising spend • Direct experience buying and managing CTV advertising • Experience with programmatic advertising and DSP platforms • Strong hands-on experience with Meta Ads, Google Ads, YouTube, and TikTok • Experience managing campaign budgets, pacing, optimization, and reconciliation • Demonstrated ability to independently build and optimize campaigns • Experience managing multiple accounts and campaigns simultaneously • Strong understanding of paid media strategy, channel selection, audience targeting, and performance optimization • Strong analytical skills and ability to translate performance data into actionable decisions • Strong organizational skills and ability to manage multiple campaigns, accounts, budgets, and reporting requirements simultaneously • English resume required; English proficiency assessed in application • Must submit a video using the same email as the application • Previous agency experience, seven-figure annual media budget experience, sophisticated client account experience, client-facing experience, and experience with The Trade Desk, StackAdapt, or similar DSPs are strongly preferred

🏖️ Benefits

• Fully remote work • Opportunity to own the agency’s paid media function end to end • Future leadership opportunities as the paid media business grows