CRM and Digital Marketing Specialist

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🔥 0 minutes ago

🇮🇹 Italy – Remote

💵 €30k - €35k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

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Scalian

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🚀 Aerospace

🎖️ Defense

Consulting • Aerospace • Defense

Scalian is a European engineering and consulting group that provides systems and software engineering, embedded software, simulation and supervision, test bench and trial systems, and unmanned systems (drones). It delivers digital solutions including software development, cloud and platform engineering, artificial intelligence and cybersecurity, plus operational excellence services such as supply chain, program and project management, and sustainability consulting. Scalian serves sectors including aerospace, defense, energy, mobility and financial services; the group reports about €550M revenue, operates in 12 countries and employs roughly 6,000 people.

📋 Description

• Create engaging, customer-oriented content for tactical CRM campaigns, including emails, in-app push notifications, in-vehicle messages and pop-ups • Develop new communication concepts and copy from scratch • Review and update existing content • Adapt messaging to different customer segments, communication objectives and touchpoints • Create and update product and service descriptions for e-commerce platforms and digital touchpoints • Simplify technical information about connected services into clear and relevant customer benefits • Ensure content consistency and accuracy across e-commerce platforms, mobile applications and other digital environments • Identify and select creative assets, images and visual elements supporting marketing messages • Align written content and visual assets with campaign objectives • Adapt content and asset selection to each communication channel and brand • Collaborate with CRM, Marketing, Product and other internal teams to develop customer communications • Coordinate with external agencies responsible for content translation and localization

🎯 Requirements

• At least 2 years of experience in Content Editing, Copywriting, Content Marketing or Digital Marketing • Proven experience creating marketing content, preferably for CRM campaigns and digital platforms • Excellent written and spoken English, with strong English copywriting skills • Italian (Fluent) • English (fluent, oral and written) • Ability to translate technical product information into clear, engaging and customer-friendly marketing messages • Good understanding of digital communication channels, including email marketing, push notifications, mobile applications and e-commerce platforms • Familiarity with CRM marketing activities and customer communication journeys • Experience working with multiple brands, external agencies or international stakeholders is considered a plus • Knowledge of the automotive industry, connected services or subscription-based business models is an advantage • Excellent writing and communication skills, with strong attention to detail • Creative mindset combined with a customer-oriented and analytical approach • Strong organizational and time management skills, with the ability to manage multiple content requests and deadlines • Team player, comfortable collaborating with cross-functional and international teams • Proactive attitude and ability to work autonomously • Flexibility and adaptability in a dynamic, multinational environment

🏖️ Benefits

• Tailor-made career path with varied missions and opportunities to develop new skills and technical leadership • Large training catalog delivered by the internal Academy • Attractive social framework including telework agreement, crèches, social coverage, flexibility, and soft mobility • Opportunities to contribute to R&D topics or participate in internal projects • Friendly team environment

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