Marketing Operations Specialist

🕒 April 1

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Shipa

WebsiteLinkedInAll Job Openings

10,000+ employees

🛍️ eCommerce

🚗 Transport

eCommerce • Logistics • Transport

Shipa is a logistics company providing an array of integrated e-commerce solutions to businesses looking to expand globally. With a focus on logistics, Shipa offers cross-border fulfillment services, last-mile delivery, air and ocean freight, and international shopping solutions. Their services include real-time freight rates, customs clearance, warehousing, and delivery management for both commercial and personal shipments. Shipa uses advanced digital tools like mobile apps, REST API integration, and customized dashboards to enhance logistics operations and performance tracking. Their aim is to streamline the supply chain process for merchants selling into and across the Middle East region, and they back this with strong customer service and a commitment to excellence.

📋 Description

• Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation. • Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives. • Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams. • Implement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads). • Build and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics. • Audit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting. • Work with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement. • Keep a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team. • Partner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns. • Manage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot. • Collaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on creating segmented lists that target key industries and personas. • Keep all the lead and account automated email outreach and marketing automation well documented. • Continuously evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking. • Stay updated on Pardot and Salesforce updates, implementing best practices in marketing automation, lead scoring, and CRM processes.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field. • 2-4 years of experience in marketing operations, with a strong focus on Pardot (Salesforce Account Engagement) and CRM platforms. • Demonstrated experience in analytics tracking across digital channels, including website traffic, email marketing performance, and conversion tracking. • Familiarity with A/B testing methods and tools to improve campaign performance. • Proficiency in using CRM and marketing automation platforms, specifically Salesforce and Pardot. • Strong analytical skills to assess campaign performance, with the ability to create dashboards and reports in Salesforce. • Experience with Google Analytics, marketing automation workflows, and UTM tracking setup. • Ability to manage multiple projects simultaneously, with attention to detail and deadlines. • Your Competencies • Technical: • Proficiency in Salesforce reports and dashboards for marketing analytics. • Experience with data visualization tools such as Kibana, Tableau, Power BI, or Google Data Studio • Knowledge of HTML/CSS for email template editing and troubleshooting. • Experience with cross-platform attribution modeling and marketing ROI analysis. • Experience using API is a plus • Proficiency in database management and SQL. • Ability to learn and adapt to new technologies quickly. • Attention to detail and accuracy. • Ability to work independently and as part of a team • Behavioral: • Teamwork and Collaboration • Quality and Results focused • Learning Agility • Creativity and innovation • Service Excellence • Agility and Adaptability • Communication • Planning and Organizing • Problem Solving.