Senior Paid Media Manager

Job not on LinkedIn

🔥 2 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Simpplr

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

SaaS • Enterprise • Artificial Intelligence

Simpplr is an AI-powered employee experience platform providing a comprehensive suite of intranet solutions. More than just an intranet, Simpplr aims to enhance workforce engagement and communication through features like AI assistants, enterprise search, personalized content delivery, and analytics. It caters to human resources, internal communication, and information technology teams by offering tools for employee communication, onboarding, recognition, and engagement. Simpplr is trusted by over 1000 organizations worldwide, standing out for its ease of use and innovative features. Recognized as a leader in Gartner Magic Quadrant for Intranet Packaged Solutions, Simpplr contributes to creating vibrant, connected workplaces and enhances employee experiences through personalized and automated solutions.

📋 Description

• Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other appropriate channels • Own audience and keyword strategy, budgets, bidding, creative, and landing page performance • Optimize the full paid journey from search query or ad impression through landing page and conversion • Develop and manage testing roadmaps across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages • Turn experiment results into actionable learnings and scale what works • Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce • Explain performance drivers, investment priorities, and recommended next actions • Partner with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content • Align paid programs with ICP, priority accounts, campaigns, product launches, and pipeline goals • Introduce new paid media channels, tools, and approaches, including AI and automation applications

🎯 Requirements

• 8+ years in digital marketing within B2B SaaS • 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn • Experience setting strategy across search, paid social, display and ABM • Experience reallocating spend between channels based on ROI, CAC and pipeline contribution • Proven experience running paid campaigns targeting US/North American Enterprise buyers • Proven track record of driving pipeline, sales meetings, and customer generation • Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC • Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC) • Advanced skills in Excel and Google Sheets, including financial modeling for budgets, forecasts and ROI • Ability to present digital performance and investment recommendations to Sales, Finance and Marketing leadership • Comfortable working with US-based teams, with regular overlap into US hours • Bachelor's degree • Marketo is a plus • Experience driving Enterprise pipeline and leading SEM programs at scale

🏖️ Benefits

• Full health, vision and dental benefits • Flexible work environment • Competitive compensation package