Social Media – Influencer Coordinator

Job not on LinkedIn

🔥 21 minutes ago

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

Where this job comes from

Posted on SmartBuyGlasses Optical Group's careers page, not through a job board

First seen by Remote Rocketship 21 minutes ago

Logo of SmartBuyGlasses Optical Group

SmartBuyGlasses Optical Group

51 - 200 employees

Founded 2006

🛍️ eCommerce

🛒 Retail

🏥 Healthcare

eCommerce • Retail • Healthcare

SmartBuyGlasses Optical Group is an online retailer specializing in eyewear — prescription glasses, sunglasses, contact lenses and related lens services. The company offers a large catalog of branded and own‑label frames, virtual try‑on technology, qualified opticians for customer support, next‑day delivery options, free basic lenses, warranties, and returns, and supports insurance/HSA/FSA reimbursement. Its business focuses on making prescription eyewear shopping fast, convenient and affordable for consumers worldwide.

📋 Description

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals • Manage and develop the junior social media specialist, setting priorities and coaching them to grow • Create engaging editorial and promotional social programmes with a cohesive point of view and brand voice • Manage content creation, curation and copywriting for daily posts • Attend photoshoots and travel when needed to create social content and support influencer collaborations • Represent SmartBuyGlasses at influencer events and brand booths across Europe • Oversee daily social channel management, scheduling, community engagement and responses to DMs • Manage outsourced channel-management support • Develop and maintain content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok • Coordinate copy, statics, infographics and video assets with the internal creative team and freelancers • Source, brief and manage UGC creators for website, social and paid campaign content • Produce paid social content for Meta and TikTok with the performance team • Monitor performance analytics and competitive benchmarking; recommend improvements • Track social, influencer and affiliate KPIs, including attributed revenue, creator ROI and cost per content asset • Track influencer marketing trends, algorithms, platform changes, legal requirements and community shifts • Brainstorm and create influencer campaigns • Coordinate influencer auditing and outreach specialists; negotiate and brief influencers • Manage affiliate discount codes, commission terms and renewals under approved SOP • Analyse data, identify influencer marketing process gaps and work with marketing teams to resolve them • Deliver influencer strategy objectives and maximise commercial opportunities through analysis and reporting

🎯 Requirements

• 3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand • Alignment with our 5 core values: Passionate, Smart, AI-First, Outcome-Driven, and Collaborative & Caring • Growth mindset. You ship daily, test fast, kill what doesn't work, and don't wait for permission • Proven track record growing branded social channels at scale (named examples, specific outcomes) • Experience creating content for paid social campaigns (Meta, TikTok). We want to scale paid content production in-house • Knowledge of current influencer rates, commission structures, contract norms, and FTC/ASA disclosure rules • Solid understanding of social and content performance metrics (and what's vanity vs commercial) • AI-first: you use AI tools every day and automate the repeatable • Strong written and verbal English. Creative copy instinct • Experience with Canva, Adobe, CapCut or basic video editing tools • Storyteller by nature. You think in hooks, formats, and emotional triggers • Collaborative but able to ship independently in a fast-paced, deadline-driven environment • Background in luxury, fashion, beauty, or eyewear consumer brands (preferred) • Experience working in a global, multi-market e-commerce environment (preferred) • Track record growing TikTok and short-form video specifically (preferred) • Running paid social campaigns (Meta, TikTok) (preferred) • Experience running influencer affiliate programmes with discount codes and commission (preferred) • Experience managing or mentoring junior team members (preferred)

🏖️ Benefits

• Exposure to founders and C-level. You'll work directly with our co-founders and senior leadership, not layers of middle management • Global international team, strong company values and culture • Work from anywhere: WFH or hybrid, your choice • Travel across Europe for influencer events, brand booths and photoshoots alongside our senior team • Real career acceleration: we want to mentor ambitious people and fast-track their growth • Monthly bonuses tied to performance and commercial wins • Flexible holidays and autonomy over your time • Fast decisions and shipping culture. Days, not quarters • A free pair of designer eyewear of your choice for every anniversary date

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