Lead Generation Manager – Senior

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SOFTSWISS

1001 - 5000 employees

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools • Build and manage targeted prospect lists, keeping them current as the regional market evolves • Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers • Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking) • Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities • Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events • Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy

🎯 Requirements

• Minimum 1–2 years of experience in lead generation, sales development, or business development, ideally within iGaming or another B2B SaaS/tech environment • Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases • Excellent written and verbal communication skills; confident conducting cold outreach • Highly organized, with strong attention to detail in tracking and reporting pipeline activity • Proficiency in English (B2 or higher)

🏖️ Benefits

• Private health insurance • Sports benefits • Comprehensive Mental Health Program • Free English lessons (online) • Local language courses • Paid time off • Maternity leave support • Referral program rewards • Upskilling, internal workshops, and participation in professional conferences and corporate events

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