Lead Generation Specialist – Senior

🔥 19 minutes ago

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Logo of SOFTSWISS

SOFTSWISS

1001 - 5000 employees

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Identify, research, and qualify prospective operators and partners across African markets • Build and manage targeted prospect lists • Conduct initial outreach via email, LinkedIn, and phone • Generate interest and arrange qualified meetings for Business Development Managers • Maintain accurate CRM records covering prospects, outreach activity, lead status, and source tracking • Monitor African iGaming news, licensing developments, and operator activity • Support conference and event preparation by identifying target attendees and coordinating outreach • Contribute market intelligence and prospect insights to the Africa go-to-market strategy

🎯 Requirements

• Minimum 1–2 years of experience in lead generation, sales development, or business development • Experience ideally within iGaming or another B2B SaaS/tech environment • Strong research skills • Comfort using LinkedIn Sales Navigator, CRM platforms, and industry databases • Excellent written and verbal communication skills • Confidence conducting cold outreach • Strong organization and attention to detail in tracking and reporting pipeline activity • Proficiency in English at B2 level or higher

🏖️ Benefits

• Private health insurance • Sports benefits • Comprehensive Mental Health Program • Free English lessons (online) • Local language courses • Paid time off • Maternity leave support • Referral program rewards • Upskilling, internal workshops, and participation in professional conferences and corporate events

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