SEO Specialist

🔥 20 hours ago

🇷🇸 Serbia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Logo of Solflare

Solflare

51 - 200 employees

₿ Crypto

🔧 Hardware

💳 Fintech

Crypto • Hardware • Fintech

Solflare is an all-in-one, self-custodial wallet and payments platform built for the Solana blockchain. It provides a mobile and browser wallet for trading, staking, and managing Solana tokens (including best-route swaps, smart auto-slippage, and limit orders), offers a tap-to-sign hardware wallet called the Shield (EAL6+ secure element), and a Solflare Card to spend USDC and borrow against SOL without relinquishing private keys. Solflare emphasizes security (self-custody and hardware protection), broad token support, and an integrated experience for DeFi and Web3 users on Solana; it reports millions of users and billions in assets/trades managed.

📋 Description

• Own and evolve Solflare's SEO strategy • Build on the existing SEO foundation, identify growth opportunities, and create an actionable roadmap • Improve rankings, qualified organic traffic, and visibility across global markets • Lead technical SEO initiatives involving crawling, indexing, site architecture, internal linking, and website performance • Optimize visibility in Google, AI Overviews, ChatGPT, Perplexity, and other discovery platforms • Shape content SEO strategy for landing pages, product pages, and editorial content based on search intent • Strengthen off-page SEO, domain authority, backlink quality, and competitive positioning • Improve organic discoverability of Solflare's browser extension and other products • Monitor performance, analyze data, and refine priorities based on impact • Collaborate with Marketing, Product, and Engineering to implement SEO improvements

🎯 Requirements

• 5+ years of hands-on SEO experience • Track record of delivering measurable organic growth in competitive markets • Experience owning or significantly contributing to SEO strategy, from identifying opportunities to executing and measuring results • Strong understanding of technical SEO, including crawling, indexing, site architecture, internal linking, and large-scale website optimization • Experience with on-page SEO, content optimization, off-page SEO, and link-building strategies • Proficiency with Ahrefs, Google Search Console, and other SEO analytics and auditing platforms • Familiarity with AI search optimization (AEO) • Data-driven approach and ability to prioritize initiatives based on potential business impact • Ability to work independently, challenge assumptions, and collaborate effectively • Strong communication skills • Professional proficiency in English • Experience in crypto, Web3, fintech, or another highly competitive digital industry is nice to have • Experience optimizing websites with many dynamically generated pages is nice to have • Experience with international or multilingual SEO is nice to have • Knowledge of app store optimization (ASO) or Chrome Web Store discoverability is nice to have

🏖️ Benefits

• Remote or office work options • Flexible work environment based on trust • Flexible work time • Individual education budget • Team buildings • Private health insurance • Crypto training and learning opportunities

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