Paid Media Specialist

🕒 April 9

🇨🇴 Colombia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 47%

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Solvo Global

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Solvo Global is a leading remote talent solutions provider that matches businesses with experienced nearshore professionals across multiple functions. They handle sourcing, screening, hiring, onboarding and training, offering dedicated remote teams for accounting, back office, collections, customer service, healthcare recruiting, legal, logistics, sales, and staffing. Solvo combines human talent with AI-powered business tools to streamline processes like appointments, card payments, password resets, order look-up, bank reconciliations, and data entry, and emphasizes flexible, cost-effective staffing without long-term contracts.

📋 Description

• Plan, manage, and optimize paid campaigns across Google Ads and Meta Ads • Develop strategies aligned with brand, growth, and performance goals • Conduct keyword research, audience targeting, and competitor analysis • Create, test, and optimize ad creatives, copy, and landing pages • Monitor KPIs (CTR, CPC, CPA, ROAS, conversions) and optimize ROI • Run A/B tests across ads, audiences, and funnels • Prepare performance reports and share insights and recommendations • Support remarketing, email marketing, and basic SEO initiatives

🎯 Requirements

• 3–5 years of experience managing paid media campaigns end-to-end • Strong hands-on expertise in Google Ads and Meta Ads Manager • Experience with Google Analytics, Google Tag Manager (GTM), and conversion tracking • Solid understanding of paid media metrics and performance optimization • Strong analytical skills and experience optimizing ad copy and creatives • Ability to manage multiple campaigns and budgets simultaneously • Basic knowledge of SEO and email marketing • Detail-oriented with a data-driven, test-and-learn mindset • English level: C1 or higher

🏖️ Benefits

• Professional development opportunities • Fully remote position

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