Paid Media Specialist

🕒 April 22

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Solvo Global

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 HR Tech

☁️ SaaS

B2B • HR Tech • SaaS

Solvo Global is a leading remote talent solutions provider that matches businesses with experienced nearshore professionals across multiple functions. They handle sourcing, screening, hiring, onboarding and training, offering dedicated remote teams for accounting, back office, collections, customer service, healthcare recruiting, legal, logistics, sales, and staffing. Solvo combines human talent with AI-powered business tools to streamline processes like appointments, card payments, password resets, order look-up, bank reconciliations, and data entry, and emphasizes flexible, cost-effective staffing without long-term contracts.

📋 Description

• Set up, manage, and optimize paid media campaigns, with a strong focus on Google Ads (Search). • Support additional paid channels as needed (primarily Meta Ads). • Monitor performance metrics such as CPA, ROAS, CTR, CVR, and conversion quality. • Perform keyword research, bid adjustments, search term analysis, and account structure optimization. • Execute and document A/B tests on ads, creatives, landing pages, and targeting. • Build, update, and maintain performance reports and tracking spreadsheets. • Analyze campaign data to identify trends, issues, and optimization opportunities. • Ensure correct tracking and measurement (GA4; Google Tag Manager knowledge is a plus). • Organize campaign documentation, reports, and supporting materials. • Communicate performance updates, questions, and insights via email and internal tools. • Provide operational support to senior team members as needed.

🎯 Requirements

• 1.5 to 4 years of experience in roles related to: Paid Media / Performance Marketing • Google Ads campaign management • Digital marketing execution • Hands-on experience managing Google Ads Search campaigns (required). • Experience with Meta Ads is a strong plus. • Ability to interpret campaign data and optimize based on KPIs. • Basic knowledge of GA4 and conversion tracking. • Strong attention to detail and accuracy. • Ability to work independently in a remote environment. • Organized, reliable, and process-driven profile. • Comfort working in a mid-level, execution-focused role. • Experience in lead generation or performance-focused industries is a plus.

🏖️ Benefits

• Flexible schedule aligned with U.S. Central Time (CST)• Remote work options