Associate Director – Field Marketing

Job not on LinkedIn

🔥 4 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

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Logo of Sprinto

Sprinto

51 - 200 employees

Founded 2020

Automating Information Security Compliances & Privacy Laws for fast growing SaaS companies. Use Sprinto to obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily.

📋 Description

• Report to the Head of Marketing and sit on the Marketing leadership team • Lead three regional field marketers covering US Mid-Market, APAC/EMEA Mid-Market, and Startup/SMB programs • Own GRC Hub and Secure Circle, Sprinto’s CISO peer group • Bring field programs into the broader ABM motion • Own global field strategy and pipeline across the US, EMEA, and APAC • Build annual and quarterly plans aligned with regional sales priorities • Own sourced and influenced pipeline, budgets, and ROI • Run conferences, executive dinners, roundtables, and partner-led experiences • Align with Sales and SDRs on target accounts, meetings, outreach, follow-up, and nurture • Create community programming that builds membership, engagement, and pipeline • Coach three regional field marketers and own hiring and headcount planning • Build reusable execution and reporting playbooks • Manage vendors and agencies • Partner with Product Marketing, Marketing Operations, and Finance • Test new markets, formats, gifting, and activations • Use AI to improve research, targeting, content, and reporting • Turn successful experiments into repeatable programs

🎯 Requirements

• 8–12 years in B2B marketing • 5+ years in SaaS field or regional marketing • 3+ years managing field marketers • Experience building and leading field marketing teams • Experience owning multi-region budgets and pipeline targets • Ability to demonstrate program ROI • Comfortable building analysis in HubSpot • Experience running programs in at least two of the US, UK/Europe, Middle East, or India/APAC • Experience reaching startup/SMB buyers and mid-market or enterprise security, IT, or GRC leaders • Strong partnerships with Sales, SDRs, and Partners • Comfortable hosting senior executives and presenting to leadership • Experience with cybersecurity, compliance, or GRC; practitioner communities or executive peer groups; account-level field programs; or Series B+ companies is an additional perspective

🏖️ Benefits

• 100% remote work • Annual co-working allowance • USD 1,000 annual learning and professional development budget • Unlimited leave • Health insurance with coverage up to INR 10 lakh for the employee and family • Accident protection of an additional INR 10 lakh • Life insurance worth 3x annual salary • INR 35,000 workspace setup allowance

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