Trade Marketing Manager

🕒 August 4

🇧🇬 Bulgaria – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

đŸ‘» Ghost score 10%

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Logo of Stanley Black & Decker, Inc.

Stanley Black & Decker, Inc.

10,000+ employees

Founded 1843

🚘 Automotive

đŸ—ïž Construction

📩 Logistics

💰 Post-IPO Debt on 2023-03

Automotive ‱ Construction ‱ Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

‱ Set and implement promotional strategy and long- and short-term marketing plans for Stanley / Stanley FatMax ‱ Introduce promotions, new products, concepts, displays, and related marketing activities ‱ Create pricing policy according to company guidelines and develop and implement price lists ‱ Organize events, catalogues, fairs, and translations ‱ Cooperate with CE Group Marketing Managers and adapt initiatives for the local market ‱ Create and execute local sell activities with local sales teams ‱ Translate and adapt materials and coordinate with a translation agency ‱ Cooperate with CE digital and social media managers and the regional product team ‱ Manage the budget, purchase-order process, and fund allocation to maximize ROI ‱ Measure and report marketing campaign performance against goals ‱ Monitor competition activities and conduct market analyses ‱ Cooperate closely with the Romania/Balkan sales team and CEE marketing teams ‱ Administer system updates, pricing setup, and other tasks ‱ Analyze markets and competition to identify new channels, customers, and partners ‱ Conduct regular customer meetings and visits

🎯 Requirements

‱ No explicit education, experience, certification, or language requirements stated in the posting ‱ Knowledge or experience in promotional strategy, marketing planning, pricing, campaign measurement, market analysis, and competition monitoring is implied by the responsibilities ‱ Ability to coordinate with sales, regional marketing, digital/social media, product, translation, and customer stakeholders is implied by the responsibilities

đŸ–ïž Benefits

‱ Competitive salary ‱ Country-specific entitlements and benefits ‱ Career growth across multiple career paths ‱ Access to lifelong learning resources, Lean Academy, and online university certificates and specializations ‱ Diverse and inclusive culture ‱ Volunteerism, community giving-back, and sustainable business practices

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