Paid Media Coordinator

🔥 22 hours ago

🇧🇷 Brazil – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Stark Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🏥 Healthcare

🤝 B2B

Marketing • Healthcare • B2B

Stark Marketing é a maior assessoria de marketing e vendas focada em cirurgia plástica no Brasil. A empresa afirma ajudar clínicas a fechar até 3 vezes mais cirurgias implementando uma “máquina de vendas”, e comunica resultados como +270 milhões de reais gerados e mais de 100 cirurgiões plásticos clientes. Oferece soluções personalizadas que incluem estratégia de posicionamento, tráfego pago, treinamentos comerciais, automações para captação de leads pelo Instagram e soluções de inteligência artificial. Conta com mais de 40 profissionais dedicados exclusivamente a estratégias de vendas para cirurgia plástica, metodologia própria (Atração, Relacionamento, Conversão) e patrocina congressos do setor. Suas comunicações e cases destacam crescimento de seguidores, aumento de faturamento e geração de cirurgias de alto ticket para clínicas e cirurgiões em diferentes estágios de carreira.

📋 Description

• Provide technical leadership for Stark Marketing’s Paid Traffic team, with a focus on plastic surgery clinics. • Develop managers and drive improvements in processes, paid media practices, and campaign quality. • Define best practices and quality standards for campaigns, budgeting, tracking, testing, and results analysis. • Monitor manager performance and identify strengths and development needs. • Provide frequent feedback, conduct biweekly one-on-one meetings, support individual development plans (IDPs), and lead semiannual performance reviews. • Plan and conduct training sessions, technical workshops, and discussions of real-world cases. • Identify opportunities and lead the adoption of Claude Code, Codex, and other AI tools. • Map and document processes, diagnose bottlenecks, and coordinate improvements. • Train professionals on adopted changes and monitor their impact. • Guide integrations between websites, CRM systems, and media platforms in collaboration with Technology and CRM owners. • Monitor team KPIs and develop action plans. • Participate in churn analysis and lead Paid Traffic improvements to support client retention. • Monitor plan implementation and adjust course when necessary. • Ensure management tools are kept up to date and that client reports meet quality standards. • Align technical needs with Strategy, Content, Audiovisual, and Technology teams. • Support complex diagnoses and guide managers through critical situations. • Present team results, staff development, risks, and decision-making or investment needs to management.

🎯 Requirements

• Advanced proficiency in Meta Ads, including campaign planning, structuring, optimization, and analysis, with the ability to guide managers and identify improvement opportunities. • Google Ads expertise is a valued differentiator, but secondary to Meta Ads. • Website tracking: configure and validate events and conversions, ensuring consistency across media, websites, and CRM systems. • Integrate CRM data with Meta Ads and Google Ads to send qualification and conversion signals, improve traceability, and guide optimization. • Analyze funnels and lead quality, including MQL, SAL, and SQL. • Measure offline conversions. • Technical leadership, professional development, training delivery, and management of processes, KPIs, and action plans. • Communicate expectations, standards, and decisions clearly. • Demonstrate assertiveness and composure when addressing deviations, critical situations, and difficult conversations respectfully. • Organize and consistently follow through on commitments to completion. • Delegate effectively and foster managers’ autonomy. • Demonstrate analytical thinking, openness to feedback, and an ethical approach.

🏖️ Benefits

• Flexible working hours • Independent contractor agreement • Affirmative-action opportunity for LGBTQIA+ people • Affirmative-action opportunity for Black people • Affirmative-action opportunity for women • Affirmative-action opportunity for Indigenous people • Affirmative-action opportunity for people aged 40 and over