Head of Performance Creative

🔥 1 hour ago

🇭🇰 Hong Kong – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 25%

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Own the end-to-end creative testing pipeline across Meta Ads and Google/YouTube • Produce 500+ direct-response ad variations per month, including UGC edits, founder stories, problem-solution hooks, fit comparisons, and unboxings • Champion AI workflows for scriptwriting, voiceovers, visual concepts, and creative automation • Analyze creative metrics daily with Media Buyers, focusing on hook rates, hold rates, outbound CTR, and CVR • Continuously iterate on winning creative angles to defeat ad fatigue • Oversee creator briefs, UGC sourcing, and influencer creative seeding • Build structured briefing frameworks for authentic, high-converting creator content • Maintain brand aesthetics and comply with Meta and Google advertising policies • Direct, mentor, and govern a remote team of creative strategists, video editors, motion designers, and copywriters • Collaborate with the Media Buying team, Creative Strategists, Head of Marketing, and CEO • Own creative strategy for a multi-million-dollar ad budget

🎯 Requirements

• Fluent English (Mandatory): Full professional business fluency in spoken and written English • Hands-on experience integrating generative AI tools, including Midjourney, Runway, Sora/AI video tools, ElevenLabs, Claude/ChatGPT, into creative production workflows • 5+ years leading ad creative strategy for high-growth DTC brands at $20M–$100M revenue scale • Portfolio of scalable, winning Meta and Google ad campaigns • Direct understanding of media buying metrics, including hook rates, hold rates, CAC, MER, and CVR • Deep empathy for modern consumers and understanding of body positivity, sizing confidence, fit messaging, and aesthetic presentation in intimates/apparel • Hands-on experience producing TikTok/Reels native content and Shorts formats preferred • Prior experience managing a distributed creative team across global time zones preferred

🏖️ Benefits

• Competitive base salary + performance-based profit share / bonus • 100% remote flexibility with global autonomy • Full ownership over multi-million-dollar ad budget creative strategies

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