Growth Product Manager – Website & Experimentation

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Superside

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🤝 B2B

☁️ SaaS

📱 Media

B2B • SaaS • Media

Superside is a creative services company that helps businesses enhance their in-house teams with AI-powered creative services. They offer a wide variety of creative work through a flexible subscription model, delivering projects quickly and affordably. Superside serves over 500 global enterprise brands, providing high-quality creative services that include design, video production, branding, and more. The company utilizes a blend of AI technology and top creative talent to ensure fast turnaround times and cost efficiency, catering to the needs of fast-moving brands.

📋 Description

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals. • Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences. • Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys. • Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation. • Define requirements for website enhancements, CMS workflows, and platform capabilities. • Improve marketing self-service capabilities through reusable templates, components, and scalable workflows. • Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks. • Balance growth opportunities, technical investments, and engineering capacity through clear prioritization. • Monitor website performance and identify opportunities to improve speed, usability, and conversion. • Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

🎯 Requirements

• 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field. • Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels. • Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes. • Experience leading A/B testing and experimentation programs. • Strong cross-functional collaboration skills with technical and non-technical stakeholders. • Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting. • Familiarity with event tracking, attribution, analytics QA, and performance measurement. • Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar. • Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar. • Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.

🏖️ Benefits

• Remote-first company • Diverse and inclusive work environment • Mentorship opportunities • Flexible working hours • Growth opportunities