Senior Marketing Specialist, Africa

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The Sustainability Group

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

💼 Consulting

🤝 Non-profit

Marketing • Consulting • Non-profit

The Sustainability Group is a consulting firm dedicated to democratizing sustainability. They advise businesses, investors, family offices, foundations, sporting organizations, and financial institutions on integrating sustainability and social purpose into their business strategies and investments. With a focus on making sustainability tangible, the firm offers services including sustainability program development, ESG indicator design, impact measurement, and brand marketing to help clients achieve real social impact while ensuring business success.

📋 Description

• Develop and implement ESS's overall marketing strategy aligned with growth and business development objectives • Establish marketing priorities, KPIs, budgets, and performance measures • Develop targeted marketing strategies for markets, sectors, services, and client audiences • Identify market trends, emerging opportunities, and areas for business growth • Strengthen ESS's positioning in environmental, social, ESG, sustainability, and technical consulting markets • Advise senior management and business development teams on strategic marketing • Lead ESS's brand identity, messaging, market positioning, and value propositions • Develop corporate profiles, capability statements, case studies, presentations, brochures, and other marketing materials • Lead digital marketing and communications strategy • Oversee LinkedIn, website, newsletter, campaign, and other digital content • Develop thought leadership content on ESG, sustainability, environmental and social management, mining, energy, and infrastructure • Translate complex technical services and project experience into clear, engaging, commercially relevant content • Monitor digital performance, audience engagement, and lead generation using analytics • Support lead generation and client acquisition with senior management and business development teams • Conduct market research and competitive analysis across priority markets • Identify new sectors, markets, partnerships, and client opportunities • Develop account-based marketing and sector-specific campaigns • Support conferences, industry events, webinars, and strategic networking • Contribute to proposals, tenders, prequalification submissions, and business development materials • Leverage knowledge of African markets, industries, institutions, and business environments for regional growth • Build relationships with professional networks, industry associations, media, and strategic stakeholders • Coordinate marketing activities across ESS teams and markets • Collaborate with technical specialists to develop accurate marketing content • Manage external marketing agencies, designers, consultants, and suppliers when required • Establish marketing processes, standards, and reporting • Support and guide marketing and communications resources within ESS

🎯 Requirements

• Master's degree in Marketing, Communications, Business, Public Relations, or a related discipline • 10+ years of progressive marketing experience, including significant strategic or leadership experience • Proven experience developing and implementing multi-market or international marketing strategies • Experience in professional services, consulting, engineering, environmental services, ESG, sustainability, mining, energy, infrastructure, or another technical B2B environment is highly desirable • Experience within environmental, ESG, sustainability, or social consulting is a strong advantage • Experience marketing technical or professional consultancy services is particularly desirable • Strong understanding of African markets and business environments • International exposure and experience with international clients or organisations is an advantage • Fluent English and French required • Excellent written and verbal communication skills in English and French • Strong strategic and commercial mindset • Excellent understanding of B2B and professional-services marketing • Strong brand, digital marketing, content, and communications expertise • Ability to translate complex technical information into compelling commercial messaging • Strong market research and analytical skills • Excellent stakeholder management and influencing abilities • Data-driven approach to marketing performance • Strong project management and organisational skills • Creative, proactive, and results-oriented • Ability to work independently while collaborating with senior leadership and multidisciplinary teams • Strong understanding of different cultural and business environments

🏖️ Benefits

• A strategic marketing leadership position within an international consultancy • Opportunity to shape ESS's international brand, positioning, and growth strategy • Exposure to major sectors including environmental and social consulting, ESG, mining, energy, infrastructure, and sustainability • Collaboration with international technical, commercial, and business development teams • Significant autonomy to develop and implement new marketing initiatives • Dynamic, multicultural working environment • Opportunities for professional growth