Google Ads Media Buyer – Growth Strategist

🔥 3 minutes ago

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

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Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage monthly account budgets ranging from $5,000 to well into six figures • Own client relationships, present results and plans, explain reasoning, and answer for account performance • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate brand and non-brand campaigns and report them independently • Analyze Performance Max activity and distinguish branded from incremental volume • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other assets needed by accounts • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts • Collaborate directly with clients and take ownership of end-to-end account outcomes

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Specific experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • Bing experience is a nice to have • AI-native approach; already using Claude or an equivalent as a working tool • Ability to build and ship a landing page using Claude or an equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively • Ability to work US Eastern business hours for client calls • Skeptical, incrementality-focused approach to performance data • Experience building or operating a Shopify store is a bonus • Meta advertising experience at spend is a bonus

🏖️ Benefits

• Real brands with real budgets • Trust and autonomy from day one • Fast feedback • Growth into senior strategy and increased responsibility • Opportunity to influence how Google is run across the agency • Aggressive testing and rapid learning • Opportunity to build scalable frameworks • Long-term growth for successful performers

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