Google Ads Media Buyer, Growth Strategist

🔥 0 minutes ago

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Act as strategist, media buyer, and direct client point of contact • Manage monthly budgets from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Separate brand and non-brand performance and manage them differently • Analyze PMax brand versus incremental volume • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Own GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks across creative, offers, AOV, landing pages, checkout, and tracking • Build and ship landing pages, scripts, and reporting • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts • Communicate with clients during US Eastern business hours

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and optimization changes • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, challenge client decisions, and raise problems early • Ability to work US Eastern business hours for client calls • Willingness to own account strategy, client relationships, tracking, feeds, landing pages, and bottleneck resolution • Bing experience is a nice to have • Experience building or operating a Shopify store or running Meta at spend is a bonus

🏖️ Benefits

• Remote work and worldwide hiring • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google is run across the agency

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