Performance Marketing Specialist, Google Ads

🔥 12 hours ago

🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 20 open roles for a team of 13.
• No salary listed.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients and answer for account performance • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits for clients • Manage brand and non-brand activity as separate businesses • Analyze and optimize Performance Max for incremental performance and brand/non-brand separation • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offer, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Use AI tools to build and ship solutions • Defend attribution decisions using NC-CPA, NC-ROAS, geo holdouts, and incrementality analysis

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and specific changes made • Specific experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working style; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back on ineffective strategies, and proactively raise problems • Skeptical approach to performance numbers and willingness to run holdouts • Ability to work US Eastern business hours for client calls • Willingness to own the full account and solve issues across feed, creative, offer, AOV, landing page, checkout, and tracking • Bing experience is a nice to have • Experience building or operating a Shopify store is a bonus • Meta advertising experience at spend is a bonus

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust and substantial autonomy from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Potential for long-term growth based on performance • Remote work worldwide • Flexible schedule; no time clock, with the ability to organize the rest of the day freely

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