PPC Marketing Specialist

🔥 15 hours ago

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 15 hours ago

Still open on Sweat Pants Agency's site. Checked 2 hours ago.

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage Google Ads budgets from $5k/month to well into six figures per month • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand campaigns separately • Analyze and set targets for Performance Max based on incremental CAC and branded versus non-branded volume • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks across creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other solutions using AI tools • Take ownership of Google accounts end to end and defend performance decisions

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and implemented changes • Experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; must already use Claude or an equivalent AI tool as a working tool • Ability to build and ship a landing page using Claude or an equivalent tool • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on clients, and escalate problems early • Ability to work during US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store • Bonus: experience running Meta at spend • Bing experience is a nice to have

🏖️ Benefits

• Remote work with worldwide hiring • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Growth into senior strategy and increased responsibility based on performance • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google is run across the agency

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