PPC Marketing Strategist

🔥 12 hours ago

🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 12 hours ago

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5k to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate brand and non-brand performance and reporting • Analyze PMax brand and non-brand volume and set appropriate targets • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feeds, product titles, disapprovals, promotions, and delivery impacts • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks across creative, offer, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting solutions • Optimize toward NC-CPA and NC-ROAS using incrementality methods such as geo holdouts • Take client calls during US Eastern business hours

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and implemented changes • Specific experience with Shopping and PMax, in addition to Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native workflow; current use of Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back with clients, and raise problems early • Ability to work US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefits

• Remote work with the ability to live anywhere worldwide • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Work on real DTC and eCommerce brands with real budgets • Aggressive testing and exposure to scalable frameworks

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