Search Ads Specialist

🔥 14 hours ago

⏰ Full Time

🟡 Mid-level

🟠 Senior

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 14 hours ago

Still open on Sweat Pants Agency's site. Checked 1 hour ago.

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage budgets ranging from $5k per month to well into six figures per month • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audit findings • Manage brand and non-brand activity as separate businesses and report them separately • Analyze and manage PMax performance, including branded versus incremental volume • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Own GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other assets needed to remove account constraints • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts • Communicate with clients during US Eastern business hours • Work across search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, and the broader conversion funnel

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working approach; already using Claude or an equivalent as a working tool • Ability to build and ship landing pages using Claude or an equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems early • Ability to work US Eastern business hours for client calls • Bing experience is a nice-to-have • Experience building or operating a Shopify store or running Meta at spend is a bonus • Ability to own accounts, client relationships, audits, feeds, tracking, bottleneck diagnosis, and required builds end to end

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust from day one • High autonomy • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility and career growth based on performance • Remote work with flexible control over the rest of the day • No time clock; judged on output

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