Salesforce Marketing Cloud Consultant – Senior

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SysMap Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

SysMap Solutions is a services company devoted to offering technological development to its customers since 1997. With a focus on cloud solutions, Salesforce, mobile development, CRM, user experience, DevOps, machine learning, and digital transformation, SysMap Solutions leverages its extensive experience to craft complex codes and systems that meet client demands. The company prides itself on its ability to deliver tailored solutions, ensuring that the final product is precisely aligned with customer needs. In the Age of Information, SysMap Solutions stands out as a knowledgeable partner in technology.

📋 Description

• Create and enhance communication programs and customer relationship strategies focused on retention, engagement, and loyalty • Develop and implement automated marketing journeys using Salesforce Marketing Cloud • Build, configure, and monitor automations through Data Extensions (DE), Automation Studio, and Journey Builder • Segment customer databases for targeted campaigns and communications • Plan and execute omnichannel journeys, ensuring a consistent experience throughout the customer relationship lifecycle • Configure triggers, entry rules, segmentation criteria, and automated actions within journeys • Track campaign performance indicators, analyzing results and optimization opportunities • Ensure the quality, governance, and integrity of data used in CRM and automation initiatives • Collaborate with CRM, Marketing, Data, and Technology teams to implement customer relationship initiatives • Conduct testing and validation, and continuously improve existing automations and journeys • Support the development of personalization and behavior- and profile-based communication strategies

🎯 Requirements

• Experience with Salesforce Marketing Cloud Engagement • Knowledge of creating, configuring, and managing Data Extensions (DEs) • Experience building and maintaining automations using Automation Studio • Experience developing and optimizing customer relationship journeys in Journey Builder • Knowledge of SQL for querying, segmenting, and manipulating databases • Salesforce Marketing Cloud Administrator certification or equivalent • Experience developing and implementing CRM, marketing automation, or customer relationship management projects • Analytical skills for interpreting data and evaluating campaign performance • Experience with CRM, customer retention, engagement, and loyalty strategies • Knowledge of campaign personalization and advanced audience segmentation • Experience with omnichannel journeys (email, SMS, push notifications, WhatsApp, and other channels) • Knowledge of results measurement and CRM performance indicators • Experience integrating Salesforce Marketing Cloud with other platforms • Knowledge of Salesforce Marketing Cloud Engagement, Data Extensions, Automation Studio, Journey Builder, SQL, CRM and marketing automation tools, Excel, and data analysis tools

🏖️ Benefits

• This position is also open to people with disabilities • Remote work