Creative Strategist, Growth Marketing

Job not on LinkedIn

🔥 6 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tala

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

💳 Fintech

🤖 Artificial Intelligence

👥 B2C

Fintech • Artificial Intelligence • B2C

Tala is a fintech company that aims to break down financial barriers for individuals across Kenya, Mexico, the Philippines, and India through its innovative money app. The company provides a suite of financial services, including credit, payments, savings, and transfers, to empower their customers. Leveraging advanced artificial intelligence and machine learning technologies, Tala offers personalized financial experiences and creates digital financial identities for users who have been underserved by traditional finance institutions. With a focus on real-time money management, Tala's app simplifies access to instant credit and other financial services for millions, enhancing users' economic power and quality of life.

📋 Description

• Own the LATAM creative roadmap based on performance, business priorities, and testing needs • Research and pitch new concepts and work with artists to refine paid media, ASO, and partner creative • Analyze market trends, competitor strategies, and consumer insights to identify opportunities • Work with Growth Marketers on testing schedules and campaign structures • Review test and ad performance weekly in Omni and determine what to continue, iterate, refresh, or replace • Turn creative metrics into actionable insights and share them with vendors and artists • Develop concepts, copy, scripts, and visual direction for each test • Write detailed Jira briefs for internal artists and contractors • Manage production timelines, briefs, deadlines, feedback rounds, and final approvals • Prepare final assets for launch, establish naming conventions, and hand off assets to Growth Marketers • Review contractor invoices, maintain the Budget Tracker, and follow up on payments with Accounting • Adapt winning concepts across LATAM geographies while ensuring cultural resonance and market-specific legal compliance • Collaborate with Brand, Product, Customer Research, and partners on growth and creative initiatives • Support creative production across multiple countries and coordinate with US and Asia teams

🎯 Requirements

• 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team • Proven track record of developing and executing creatives tied to successful performance marketing results • Strong understanding of marketing principles, brand strategy, and consumer behavior • Fluent Spanish and English, with ability to write natural Spanish copy • Experience managing freelance or contractor creative production, timelines, and budgets • Excellent communication, presentation, and interpersonal skills • Proficiency in creative research tools, project management tools such as Jira, and marketing analytics platforms such as Google Analytics, Adjust, Looker, and Excel • Preferred: 3+ years working with performance marketing teams • Preferred: 3+ years in graphic design or motion design • Familiarity with marketing in regulated financial services, including disclaimers and compliance requirements • Cultural understanding of LATAM markets beyond Mexico

🏖️ Benefits

• Remote-first approach • Access to office hubs in Santa Monica, Nairobi, Mexico City, Manila, and Bangalore • Diverse and inclusive global team environment