Senior Programmatic Media Buyer

🔥 1 hour ago

🇵🇱 Poland – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Tatari

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📱 Media

💰 Convertible Note on 2016-11

Consulting • Marketing • Media

Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. With specialties in media buying, software engineering, data science, and TV advertising, the company focuses on enhancing TV measurement and analytics, particularly in the realm of connected TVs and OTT ads. Recognized as one of the Hottest Ad Tech Companies of 2021 by Business Insider, Tatari serves notable clients like Made In, Daily Harvest, Wpromote, and Fubo, and operates from offices in San Francisco, Los Angeles, and New York.

📋 Description

• Own performance outcomes for Streaming TV and OLV campaigns, from planning and activation through optimization, analysis, and client-ready reporting • Take accountability for pacing, KPIs, and issue resolution, including identifying problems before they escalate and driving them to resolution • Act as a client-facing partner for mid-market and enterprise advertisers, clearly explaining performance, insights, tradeoffs, and recommendations in collaboration with internal teams • Use performance data to improve results, identify scaling opportunities, and support long-term, evergreen client growth • Partner with Product, Engineering, and Data Science to surface issues, provide feedback, and improve programmatic tools, workflows, and measurement over time • Leverage and help develop AI-powered tools and automation to improve campaign analysis, optimization workflows, and speed of learning across accounts • Apply learnings quickly across clients, platforms, and strategies in a fast-moving AdTech environment

🎯 Requirements

• 4+ years of hands-on experience in digital media, performance marketing, or strategy roles, including planning, activating, and reporting on media buys • AI fluency, including the ability to effectively use AI tools (such as ChatGPT, Claude, Gemini, or similar) to accelerate analysis, problem-solving, communication, and workflow automation, while applying critical judgment to validate outputs and improve decision-making • Direct experience working in at least one major DSP, with a strong understanding of why bidding strategies and optimization levers are used and the ability to evaluate when they are or are not working • Solid understanding of the marketing and sales funnel, with experience optimizing toward performance KPIs • Strong analytical judgment, with the ability to prioritize impact, make tradeoffs, and recommend next steps with incomplete or imperfect information • Clear ambition to grow beyond a purely executional role by taking on increasing ownership, solving ambiguous problems, improving processes, and stepping into more complex client and strategic work • Ability to form and defend a point of view using data, even when there is no obvious or “correct” answer • Highly organized and detail-oriented, while still able to think at the system and account level • Clear communicator who can explain why something happened, articulate recommendations, and push back when something does not make sense • Strong spreadsheet and presentation skills (Google Sheets, Slides), including working with formulas and large datasets, and an interest in learning new technology • Nice to have: Experience working in walled garden platforms (for example Amazon, YouTube, Meta, or similar), with an understanding of their measurement constraints, optimization levers, and tradeoffs

🏖️ Benefits

• Competitive salary including equity package and quarterly tax assistance (only for Ukraine tax residents) • Competitive time off plus company wellness days throughout the year • Team building events • Annual continued education benefit • Newbie Productivity Perk • Monthly stipend • Currently remote but may be hybrid when there is a physical office

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