Senior Digital Marketing Specialist

🔥 1 hour ago

🇪🇬 Egypt – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The HR Game

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2024

👥 HR Tech

📚 Education

🤝 B2B

HR Tech • Education • B2B

The HR Game is likely a company focused on human-resources training and development that uses gamified simulations, scenario-based exercises, or interactive learning for HR professionals, managers, and employees. No company-specific information was present in the supplied text (the provided content was generic LinkedIn site content), so this description is provisional and based on the company name and typical market positioning for businesses called "The HR Game."

📋 Description

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets. • Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. • Develop campaigns promoting software products, technology solutions, and service offerings. • Manage and optimize the company’s digital presence across social media, website channels, and other online touchpoints. • Create and oversee content strategies communicating technical value propositions, product features, and business benefits. • Drive B2B lead generation through targeted campaigns, landing pages, and conversion-focused initiatives. • Conduct market research, competitor analysis, audience segmentation, and keyword research. • Collaborate with sales and business development teams on customer needs, target markets, and lead quality. • Work with designers and content creators to produce marketing assets, campaigns, case studies, and promotional materials. • Monitor campaign performance, track KPIs, and prepare reports with actionable recommendations. • Optimize cost per lead, conversion rates, customer acquisition, and return on advertising spend. • Manage SEO and SEM activities to improve search visibility, organic traffic, and website performance. • Support email marketing, marketing automation, and lead nurturing initiatives. • Manage digital marketing budgets and allocate resources across channels. • Stay updated on digital marketing trends, emerging technologies, competitor activities, and industry best practices.

🎯 Requirements

• 4–6+ years of proven experience in digital marketing, preferably within a software, SaaS, IT, technology, or B2B services company. • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms. • Solid understanding of B2B marketing, lead generation, customer acquisition, and conversion optimization. • Experience promoting technical products, software solutions, or technology services is highly preferred. • Strong knowledge of SEO, SEM, content marketing, email marketing, and social media strategy. • Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and digital reporting tools. • Experience with CRM systems, marketing automation platforms, and lead tracking is an advantage. • Strong analytical skills, with the ability to interpret campaign data and translate insights into actionable strategies. • Excellent copywriting, communication, project management, and problem-solving skills. • Ability to manage multiple campaigns, prioritize tasks, and work collaboratively across teams. • Good command of written and spoken English.

🏖️ Benefits

• Competitive compensation package. • Opportunities for professional growth and development. • A collaborative, technology-focused work environment. • The opportunity to contribute directly to digital growth and business expansion.

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