Marketing Technology Administrator

🔥 3 minutes ago

🇲🇽 Mexico – Remote

💵 MX$500k - MX$640k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

🚫👨‍🎓 No degree required

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The Institute for Study Abroad

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

💼 Consulting

✈️ Travel

📚 Education

Consulting • Travel • Education

The Institute for Study Abroad is a U. S. -based organization that designs and administers international study abroad programs for college students, providing program search, admissions support, scholarships and financial aid, health and safety resources, and career development services like a Career Accelerator. It partners with educators and institutions to offer quarter, semester, summer, and custom programs worldwide, while emphasizing experiential learning, diversity and inclusion, and student wellbeing.

📋 Description

• Own day-to-day administration, maintenance, and health of the marketing technology stack • Administer HubSpot Marketing Hub, including roles, teams, permissions, properties, lifecycle stages, workflows, forms, lists, CTAs, email templates, subscription types, and dashboards • Build and tune lead scoring models with Marketing & Engagement leadership • Manage deduplication, enrichment, bounce management, lifecycle cleanup, consent settings, compliance, and retention • Test changes in sandbox before production and document changes • Apply data standards, definitions, and quality controls across marketing systems • Document field mappings, data lineage, and system definitions • Monitor the HubSpot–Salesforce sync and resolve errors, mismatches, and mapping issues • Ensure touchpoint and outcome data is captured and reliable for multi-touch attribution • Administer WordPress CMS support, analytics, tagging, paid and social reporting data, and API connections • Administer GA4 and Google Tag Manager, including tags, triggers, variables, and conversion events • Own UTM taxonomy and naming standards • Monitor API connections and resolve failures • Co-build and maintain multi-touch attribution in HubSpot • Build recurring reports for weekly and monthly marketing reviews • Triage intake requests, maintain documentation, and train new users • Report to the Associate Vice President, Web and Digital Marketing

🎯 Requirements

• Bachelor’s degree with substantial relevant experience may be considered • Minimum of 2–4 years of hands-on experience administering HubSpot, with depth in Marketing Hub • Proficiency in written and spoken English at CEFR B2 or higher • Ability to present complex analysis clearly to senior leaders • Ability to build and maintain workflows, properties, forms, lists, and dashboards without supervision • Experience with data hygiene, including deduplication, enrichment, lifecycle management, and consent • Experience managing integrations between HubSpot and other systems, ideally including Salesforce • Working knowledge of GA4 and Google Tag Manager • Experience with attribution or campaign tracking • Basic HTML and CSS • Strong documentation habits • Ability to explain technical concepts to non-technical stakeholders across departments • Legal authorization to work in Mexico • Must physically reside in Mexico City or Mérida • Availability to occasionally meet and work outside standard local business hours • Preferred: HubSpot certifications; Operations Hub, custom objects, or API-based integrations; Salesforce administration or HubSpot–Salesforce sync; WordPress or another CMS; paid media or social reporting data; GDPR, CCPA, and email compliance familiarity

🏖️ Benefits

• Flexible work arrangements • Support for professional development • Work/life balance • Occasional domestic and international travel may be required