Paid Ads Specialist – Google, Meta

🕒 October 9

🌐 South Africa, Nigeria, +27 more countries – Remote

🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote 🇵🇭 Philippines – Remote 🇧🇦 Bosnia and Herzegovina – Remote 🇭🇷 Croatia – Remote 🇪🇪 Estonia – Remote 🇲🇹 Malta – Remote 🇳🇱 Netherlands – Remote 🇵🇱 Poland – Remote 🇵🇹 Portugal – Remote 🇷🇴 Romania – Remote 🇷🇸 Serbia – Remote 🇸🇮 Slovenia – Remote 🇪🇸 Spain – Remote 🇹🇷 Turkey – Remote 🇦🇷 Argentina – Remote 🇧🇴 Bolivia – Remote 🇧🇷 Brazil – Remote 🇨🇱 Chile – Remote 🇨🇴 Colombia – Remote 🇪🇨 Ecuador – Remote 🇸🇻 El Salvador – Remote 🇬🇹 Guatemala – Remote 🇭🇳 Honduras – Remote 🇲🇽 Mexico – Remote 🇵🇪 Peru – Remote 🇺🇾 Uruguay – Remote 🇻🇪 Venezuela – Remote 🇦🇴 Angola – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 33 days.
• Jobs at this company usually fill in 35 days.
• Reposted once.
• No salary listed.

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THE/STUDIO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📦 Logistics

💼 Consulting

📣 Marketing

💰 $11M Series A - The/Studio on 2018-09

Logistics • Consulting • Marketing

THE/STUDIO is a B2B custom product manufacturing and sourcing platform that helps brands, creators, and retailers design, prototype, and produce custom merchandise with low minimum order quantities. It combines a product catalog and factory marketplace with design support, quoting, sample approval, and production management for items ranging from pins and patches to apparel, packaging, tech accessories, and promotional products. THE/STUDIO serves startups and enterprises by streamlining custom manufacturing and on-demand merchandising from small batches to mass production.

📋 Description

• Own paid acquisition on Google and Meta, including account, audience, creative, landing-page brief, tracking checks, and revenue reporting • Scale and sharpen a $100k+/month Google Ads account across Search, PMax, Shopping, and YouTube • Feed Google value-based bidding with CRM conversion values, customer status, and available margin data • Build Meta from the first campaign, including account structure, testing framework, and creative production workflow • Mine customer, competitor, sales, support, forum, and ad data for audience and creative insights • Develop and test creative angles, hooks, formats, and iterations • Produce static, UGC-style video, and motion creatives with AI; brief designers when needed • Set bids, budgets, and targets based on unit economics and allowable CAC • Design and run incrementality tests, including holdout, geo, or lift tests • Plan and document tests with hypotheses, primary metrics, sufficient budget, and time • Verify conversion tracking through GA4, GTM, CAPI, and offline conversions • Identify needs for specialists in tracking, CRO, video, feeds, or localization; source and manage freelancers or agencies • Launch and evaluate new paid channels beyond Google and Meta • Report weekly spend, new customers, CAC, and revenue by channel with source definitions • Work directly with the CEO, executive team, and Head of Marketing

🎯 Requirements

• 8+ years of hands-on paid acquisition experience, including 5+ years in B2B • Personally built and run paid acquisition accounts • Personally managed $50k+ per month on Google Ads • Strong knowledge of automated bidding, including tROAS, tCPA, value-based bidding, and PMax • Built a Meta account from scratch • Mandatory knowledge of unit economics: margin, AOV, LTV, payback, and break-even CAC • Experience optimizing toward new-customer revenue rather than all conversions • Ability to build audiences from first-party data and research • Ability to develop creative concepts and provide a portfolio • Experience running or interpreting incrementality tests • Ability to trace CRM sales back to Google and Meta and identify tracking failures • Experience hiring, briefing, and managing freelancers or agencies independently • Launched at least one new paid channel from zero • 2+ years running paid ads for a globally selling B2B company across several countries and markets • English level C1/C2 • Daily AI use for research, creative generation, reporting, and workflow automation • Ability to generate image and video creatives with AI models • Ability to build custom reports and visualizations from raw data • Ability to identify and verify incorrect AI output • Nice-to-have: 1+ year in B2B SaaS • Nice-to-have: 1–2 years in a performance agency • Nice-to-have: experience in e-commerce, custom products, merch, or print-on-demand • Nice-to-have: experience with self-serve and sales-led funnels • Nice-to-have: server-side tracking, HubSpot or Pipedrive • Nice-to-have: Microsoft Ads or LinkedIn Ads

🏖️ Benefits

• A real budget and the freedom to spend it well • Direct access to the CEO and executive team • High visibility, direct mentorship, and a seat at the table • Product and strategic influence in a flat hierarchy • High autonomy, minimal red tape, and room for personal and professional acceleration • Choice of tools and AI subscriptions • Competitive, outcome-driven compensation packages tailored to the candidate's level of impact

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