Performance Strategist – Demand Gen, Performance Marketing

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Thrive Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

👥 B2C

💰 Venture Round on 2015-01

Marketing • B2B • B2C

Thrive Digital is a growth marketing agency that specializes in designing and managing full funnel growth marketing campaigns. They work with clients to create bespoke, scalable, and sustainable strategies to achieve business objectives using performance marketing, data-driven design, and data measurement. Thrive Digital is known for empowering remote work teams, as demonstrated in their work with companies like Asana and ActiveCampaign. They emphasize collaboration and creativity in their operations, fostering a positive and open work environment. Established in 2011, Thrive Digital prides itself on helping well-known brands spread their message, acquire customers, and generate sales.

📋 Description

• Joining the Performance department (performance marketing) as our Performance Strategist, you'll ensure Thrive operates at peak performance by establishing efficient processes, implementing best practices, and fostering growth within your team in both technical and strategic areas. • Your mission will be to develop and execute project growth initiatives, lead a high-performing team, and uphold our company philosophy. • You’ll focus on setting your team up for success by enhancing the systems used to build, maintain, and grow client relationships through continuous improvement of philosophies, programs, policies, and processes. • Recognized as an emerging leader in performance marketing at Thrive, you solve client challenges, elevate team skills, and drive program growth by enabling teams to excel in their projects and careers. • Organizing and leading high-impact client relationship drivers, such as client onboards and business reviews, and using the latest and most cutting-edge methods and tools available to achieve successful outcomes. • Elevating people you work directly and indirectly with to bring best-in-class solutions to projects through their thinking and execution. Supporting the development of team members to grow company performance expertise. • Lead a culture of project excellence in the Performance department by guiding daily interactions, developing initiatives, and aligning individual efforts with organizational goals. Monitor team workflow, use business intelligence tools to optimize people and project allocation.

🎯 Requirements

• You have executed, planned and maintained multi-channel, full funnel performance marketing accounts of $200k+ USD media spend per month at a consistently positive ROI for the client across multiple platforms at a time (e.g., Meta, Google Ads, YouTube, Display, Programmatic Platforms, TikTok, Twitter, Spotify and others). • You have experience directly collaborating with and delegating to junior team members as a senior account manager. You have contributed to the development of multiple team members by leading training and providing strategic guidance and project leadership to the point of developing others to the next stage of seniority / role level. • You have advanced analytical skills and are experienced in using visualization tools like Google Sheets, Excel, Google Data Studio, Tableau or similar platforms to pull, sort, analyze and draw insight from ad platforms, analytics, and / or business intelligence tools. • You’ve managed performance media across a range of business verticals and sizes (ecommerce, demand gen, etc), and have been responsible for pacing, forecasting and reporting the impact of performance media on overarching business goals. • You have successfully managed client and / or key stakeholder relationships (ranging in seniority) via weekly touchpoint meetings, quarterly business presentations and asynchronous communication channels (Slack, email, Asana, etc). You’ve resolved difficult stakeholder situations, keeping priorities organized and objectives aligned and have consistently received buy-in on strategic proposals or deliverables. • You have effectively communicated with clients on marketing concepts such as incrementality, KPI selection, attribution and business economics and have incorporated marketing measurement considerations into your strategic approaches.

🏖️ Benefits

• Health insurance • Paid vacation • Wellbeing time • Career development support • Internal career coaches • Robust health coverage • Dental coverage • Paramedical coverage