CRM Manager

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 15%

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Tide

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Tide is an all-in-one business finance platform designed to help small and medium-sized enterprises (SMEs) manage their business finances more efficiently. It offers a range of services including business bank accounts, accounting tools, invoice management, business loans, and expense tracking. Serving over 1 million contractors, freelancers, and scaling businesses worldwide, Tide provides free business accounts and a host of integrated business tools. Tide is not a bank itself, but partners with ClearBank to offer FSCS-protected bank accounts, and it is regulated by the Financial Conduct Authority for electronic money and payment services. The platform is particularly popular in the UK, serving over 10% of all SMEs in the region, and it aims to simplify financial management for business owners so they can focus on what they love doing.

📋 Description

• Expand, drive, and optimise the existing communications programme through increasing personalisation, segmentation, and automation • Lead planning and execution of CRM strategies for Tide credit products aligned with business objectives and growth targets • Analyse campaigns and report trends and recommendations to immediate stakeholders • Define, build, and maintain segments • Build and maintain reporting dashboards to track CRM performance • Implement targeted strategies to optimise campaign performance and maximise member product adoption and lifetime value • Develop and implement a test-and-learn plan, A/B tests, and optimisation strategies • Collaborate with Product, Content, BI, and Marketing teams • Drive and deliver cross-functional initiatives to enhance the member experience and grow Tide credit • Work in a multinational team of CRMers, Product Marketers, and Product Managers

🎯 Requirements

• 3+ years of expertise in end-to-end CRM/retention marketing management across a number of sub-products and business units • Developed and delivered CRM programs, demonstrating proven results against targets • Hands-on experience with CRM platforms such as Salesforce and Adobe Campaign • Understanding of HTML and SQL • Experience handling campaign data from different sources using BI tools such as Looker and Quantum Metrics • Experience turning campaign data into strategic insights • Experience in A/B and MVT testing, segmentation, and targeting • Solid communication and reporting skills • Ability to work well with technical and non-technical stakeholders • Excellent spoken and written English • Hands-on, delivery-oriented, and results-driven • Ability to handle multiple projects and adapt to changing priorities • Experience in Financial Services, start-ups, credit/lending, or technology is advantageous but not stated as required • Strong organisational skills and impeccable attention to detail • Familiarity with Salesforce Marketing Cloud, Jira, Looker, and Litmus, with willingness to learn

🏖️ Benefits

• Flexible ways of working and support for a healthy work-life balance • Work remotely from home or anywhere within the assigned region • Work from another country for up to 90 days per year • Competitive Compensation • Generous annual leave on top of bank holidays • Paid maternity, paternity, and adoption leave • Extended unpaid and paid leave options after completing milestone years with Tide • Private family health insurance with additional OPD coverage and top-up options • Comprehensive accidental and life insurance protection • Access to therapy sessions, courses, meditations, and workshops • Paid days annually for volunteering or personal growth • Annual budget for books, courses, coaching, and more • Work from abroad for up to 90 days annually • Contribution towards setting up your home office • Keep your old laptop and get a new one when it’s time for a replacement • Office perks with snacks, coffee, tea, and lunch

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