CRM Manager – Subscriptions

🔥 0 minutes ago

🇧🇬 Bulgaria – Remote

💵 €31.6k - €35.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

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Tide

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Tide is an all-in-one business finance platform designed to help small and medium-sized enterprises (SMEs) manage their business finances more efficiently. It offers a range of services including business bank accounts, accounting tools, invoice management, business loans, and expense tracking. Serving over 1 million contractors, freelancers, and scaling businesses worldwide, Tide provides free business accounts and a host of integrated business tools. Tide is not a bank itself, but partners with ClearBank to offer FSCS-protected bank accounts, and it is regulated by the Financial Conduct Authority for electronic money and payment services. The platform is particularly popular in the UK, serving over 10% of all SMEs in the region, and it aims to simplify financial management for business owners so they can focus on what they love doing.

📋 Description

• Lead planning and execution of CRM strategies for subscription products aligned with business objectives and growth targets • Provide strategic guidance to senior CRM team members on best practices and emerging trends • Manage and mentor a Senior CRM Executive • Use advanced data analytics to refine segmentation and personalize member communications • Implement advanced targeting strategies to optimize campaign performance and maximize customer lifetime value • Apply predictive modelling and behavioural analytics to proactively reduce churn • Collaborate with Marketing, Sales and Product teams • Drive cross-functional initiatives to enhance customer experience and grow subscription revenue • Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

🎯 Requirements

• 3+ years of CRM experience, ideally within subscription-based businesses • Experience with subscription billing systems and customer databases • Strong background in CRM analytics, segmentation, and predictive modelling • Deep knowledge of CRM and marketing automation technologies • Strong project management and strategic thinking skills • Excellent spoken and written English • Strong stakeholder management and communication skills • Experience with Salesforce, GSuite, Looker and Jira • Proactive problem-solving ability in dynamic environments • Excitement to learn the listed technology stack, including Salesforce Marketing Cloud, Segment, Looker and Jira

🏖️ Benefits

• 25 days of paid annual leave • 3 paid days for volunteering or learning & development • Extended maternity and paternity leave • Personal L&D budget • Additional health and dental insurance • Mental wellbeing platform access • Fully covered Multisport card • Food vouchers • Office snacks and refreshments • WFH equipment allowance • Flexible working arrangements • Sabbatical leave • Remote work from home or anywhere within the assigned region • Work from another country for up to 90 days per year

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