Marketing Director

Job not on LinkedIn

🔥 3 hours ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

Where this job comes from

Posted on toogeza's careers page, not through a job board

First seen by Remote Rocketship 3 hours ago

Still open on toogeza's site. Checked 1 hour ago.

Logo of toogeza

toogeza

11 - 50 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Toogeza is a recruitment and consultancy firm based in Ukraine, specializing in finding talent and providing recruitment solutions for tech companies. They offer a range of services including recruiting, sourcing, selection, onboarding assistance, auditing and setting up HR processes, and recruitment process outsourcing. Toogeza acts as a partner, deeply integrating into the hiring process by offering market insights and helping create team structures. They provide versatile hiring services for various tech domains, markets, and roles. Their core values include talent, top quality, trust, and tenacity. They serve clients worldwide, helping them find suitable candidates for both technical and leadership roles across different industries and markets.

📋 Description

• Own the end-to-end marketing strategy, priorities, and execution across all channels • Oversee paid acquisition across Meta Ads and Google Ads, including budget allocation, testing, scaling, and optimization • Own affiliate strategy and performance, including partner evaluation, economics, traffic quality, and scaling opportunities • Oversee creative strategy and testing across paid channels • Own funnel performance and conversion optimization through structured A/B testing • Oversee lifecycle marketing in Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability • Oversee marketing reporting and dashboards in Mixpanel and maintain visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution • Collaborate with Product on analytics, attribution, tracking, integrations, A/B testing, and conversion optimization • Identify growth opportunities and prioritize high-impact initiatives • Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions • Set team KPIs, priorities, and accountability

🎯 Requirements

• 5+ years in performance or growth marketing, with leadership experience • Strong experience with Meta Ads, Google Ads, and affiliate marketing • Experience managing and scaling significant DTC advertising budgets • Experience scaling a subscription business • Strong experience with analytics, attribution, and tracking tools (Mixpanel experience a plus) • Strong understanding of funnels, CRO, A/B testing, and data-driven optimization • Strong understanding of creative testing and performance creative • Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV • Experience managing multiple marketing teams and specialists • Experience in telehealth, supplements, weight loss, or another subscription health business • Comfortable digging into data yourself instead of waiting for someone else to explain it • Experience improving attribution and tracking across multiple marketing channels (nice to have)

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