Conversion Rate Optimization, CRO Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tort Experts

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

⚖️ Legal

📣 Marketing

B2B • Legal • Marketing

Tort Experts is a leading company in the mass tort marketing industry, specializing in legal case acquisition for law firms throughout the USA. With extensive experience and over $450 million in legal case generation spend, Tort Experts employs an innovative, data-driven approach to connect law firms with qualified claimants efficiently. Their proprietary technology and commitment to transparency ensure reliable and effective marketing strategies that have garnered trust from a diverse range of law firms.

📋 Description

• Own testing and optimization of direct-response lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages • Generate split-test ideas across headlines, copy, layouts, form design, qualification questions, CTAs, trust elements, and page speed • Use PostHog analytics, session replays, heatmaps, platform data, and lead-quality feedback to identify friction points and develop hypotheses • Research competitor funnels and industry best practices • Maintain the split-test calendar and pipeline from ideation through backlog, build, QA, launch, and readout • Prioritize tests using expected impact, confidence, and level of effort, such as ICE scoring • Ensure tests reach meaningful sample sizes and avoid overlapping tests that could contaminate results • Maintain a central log of test results and findings • Design test variants end to end, including layout, visual hierarchy, CTAs, color, imagery, forms, and mobile experience • Produce build-ready designs in Figma or similar software and use AI design tools to explore options • Provide dev/tech with responsive behavior, states, tracking events, and acceptance criteria • Write test briefs and specifications covering variant details, success metrics, tracking requirements, and launch dates • Coordinate build timelines between Marketing and dev/tech • QA pages, forms, pixels, UTMs, and lead-routing/CRM integrations on desktop and mobile • Scope new features and tools to improve testing speed or conversion performance • Monitor conversion rate, CPL, lead quality/qualification rate, form abandonment, and downstream conversion to signed cases • Analyze results with statistical rigor and recommend rollout, iteration, or termination • Share weekly testing updates and monthly performance summaries with Marketing • Partner with media buyers to align landing-page tests with ad angles, audiences, and traffic sources • Provide creative and copy feedback based on conversion performance • Work with Intake and Compliance to support lead quality and advertising/consent requirements • Deliver success metrics including PostHog review, metric definitions, landing-page inventory, design-tool recommendations, testing pipeline, test templates, at least two tests launched monthly from month two, QA/readouts, tracking checks, implementation tickets for winners, and post-launch performance tracking

🎯 Requirements

• 3+ years of experience in conversion rate optimization, growth marketing, or performance marketing • Proven track record of running A/B or multivariate tests and driving measurable lifts in conversion rate or CPL • Experience optimizing lead-generation funnels is strongly preferred • Familiarity with PostHog or a comparable platform such as VWO, Optimizely, or Convert • Familiarity with Google Analytics 4, Google Tag Manager, and landing page builders or CMS platforms • Strong understanding of statistical significance, sample size, and test design • Proficient in Google Sheets or Excel for tracking and analysis • Ability to evaluate lead quality and downstream results beyond top-line conversion rate • Solid understanding of conversion tracking, pixels, UTMs, and attribution • Experience managing a pipeline or roadmap of multiple projects simultaneously • Ability to write clear, detailed briefs for developers and hold cross-functional teams to timelines • Ability to manage priorities independently in a fast-moving, test-and-learn remote environment • Basic HTML/CSS knowledge is a nice-to-have • Experience with lead routing or CRM platforms is a nice-to-have • Experience with call tracking platforms such as CallRail, Invoca, or Ringba is a nice-to-have • Experience with TCPA and consent capture tools such as TrustedForm is a nice-to-have • Experience in legal, insurance, healthcare, or other regulated-industry marketing is a nice-to-have

🏖️ Benefits

• Uncapped quarterly profit-sharing bonuses based on company performance • 100% company-paid monthly premiums for Fortune 500 level quality medical, dental, and vision insurance plans for US based employees and dependents • 100% company match on employee contributions to either HSA or FSA flex benefits plans for US based employees • $500 free FSA company contribution, even if $0 employee contribution • 401k plan with full company match of up to 6% of salary and no vesting period required for US based employees • Unlimited paid time off with planned role/responsibilities coverage • Wellhub wellness benefit with access to 20,000+ gyms, studios, and wellness apps, fully covered by the company • Work from home equipment budget at company's discretion • Forever remote work environment • Growth opportunities • Flexible work environment