SEO Content Specialist

🔥 0 minutes ago

🌐 Poland, Slovenia, +3 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 10%

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Logo of Trade Nation

Trade Nation

51 - 200 employees

Founded 2014

💸 Finance

💳 Fintech

Finance • Trading • Fintech

Trade Nation is a financial services company that specializes in offering spread trading and CFD (Contract for Difference) trading across a wide array of global markets, including forex, commodities, indices, and shares. With a focus on providing low-cost fixed spreads, Trade Nation aims to deliver transparent and cost-effective trading solutions for both novice and experienced traders. Their platforms support seamless trading across multiple devices, integrating tools like Supercharts and Superspreads to enhance user experience. Trade Nation is regulated in several jurisdictions, including the UK, Australia, Bahamas, Seychelles, and South Africa, and they are known for their partnerships with top athletic entities like Aston Villa Football Club.

📋 Description

• Create and improve search-led content that matches intent and supports conversion, covering traditional SEO and Generative Engine Optimisation (GEO). • Write and update high-intent SEO content, including commercial pages, comparison pages, FAQs, and education content where it supports intent. • Structure and phrase content for GEO so it can be understood, cited, and surfaced by AI-driven search and answer engines such as ChatGPT, Perplexity, and Google AI Overviews. • Maintain a refresh plan by identifying content decay, updating content, and improving coverage gaps. • Conduct keyword research to identify content opportunities, search intent, and coverage gaps across markets. • Grow First Time Trader (FTT) volumes from generic, non-brand keyword terms through SEO content. • Apply on-page best practices, including headings, structure, internal linking, meta inputs, and pre-publication content QA. • Localise content for country-specific websites while adapting to local search intent and market nuances and avoiding cannibalisation and duplication. • Manage and coordinate content across multiple global and country websites. • Write and edit content according to E-E-A-T and YMYL principles for financial content. • Review rankings, organic traffic, engagement, and conversion performance to optimise content and improve rankings. • Work within compliance constraints using approved claims and risk-language patterns. • Deliver and refresh content to plan while maintaining quality, compliance, factual accuracy, consistent structure, and localisation across websites. • Improve content visibility and citation within AI-driven search and answer engines.

🎯 Requirements

• Strong SEO writing and editing, with clear understanding of intent and SERP formats. • Ability to follow content templates and create consistent, scannable structures. • High attention to detail, accuracy, and deadline discipline. • Comfortable with feedback loops and iteration based on performance data. • Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven search and answer engines. • Strong keyword research skills, using SEO tools to identify search intent, opportunity, and content gaps. • Experience managing content across global/multi-country websites, with a good understanding of avoiding content cannibalisation and duplication. • Good working knowledge of E-E-A-T and YMYL content requirements, ideally within a regulated or financial services environment. • Performance-led approach; confident reviewing content performance data and optimising content to improve rankings. • Experience with Storyblok CMS advantageous.

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