Growth Marketer – Retention, Apparel

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Logo of Trafilea Tech E-commerce Group

Trafilea Tech E-commerce Group

201 - 500 employees

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp • Build, launch, and optimize CRM campaigns directly inside marketing automation platforms • Run A/B tests to improve open rates, click-through rates, conversions, and revenue • Segment customer audiences and deliver personalized communications using dynamic content and product recommendations • Write compelling copy for retention campaigns while collaborating with designers and content teams • Execute onboarding, engagement, reactivation, and win-back programs across the customer lifecycle • Analyze campaign performance, identify actionable insights, and recommend data-driven optimizations • Ensure campaigns comply with industry regulations and email/SMS best practices • Partner with Product, CX, Data, Design, and Content teams to deliver a seamless customer experience

🎯 Requirements

• 1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Email Marketing • At least 1 year managing owned marketing channels such as Email, SMS, Push Notifications, or WhatsApp • Hands-on experience building campaigns and automation workflows in CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Oracle Responsys, Customer.io, or Insider • Experience writing marketing copy and collaborating on creative assets • Strong analytical mindset with the ability to translate campaign data into optimization opportunities • Comfortable working in fast-paced, high-growth environments such as e-commerce, marketplaces, consumer apps, or D2C brands • Strong communication skills and an ownership mentality • English proficiency to collaborate in a global environment

🏖️ Benefits

• 100% Remote • USD competitive salary • Paid time off • Opportunity to grow in a dynamic, diverse, and talented global team • Investment in AI and automation • Professional growth opportunities

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