Senior Growth Retention Manager – Apparel

🔥 0 minutes ago

🌐 Argentina, Brazil – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🔄 Customer Retention Specialist

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trafilea Tech E-commerce Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp • Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies • Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes • Define quarterly OKRs and retention roadmaps, identifying and prioritizing initiatives with the greatest business impact • Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions • Lead experimentation and optimization using customer behavior, testing, and competitor insights • Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery

🎯 Requirements

• 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments • 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology • Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement • Strong analytical mindset using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC • Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments • Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention • Bachelor's degree in Business, Engineering, Marketing, Analytics, or a related field • Advanced English is required • Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses

🏖️ Benefits

• 100% Remote • USD competitive salary • Paid time off