Trafilea Tech E-commerce Group
201 - 500 employees
📦 Logistics
💼 Consulting
🏭 Manufacturing
Logistics • Consulting • Manufacturing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
Senior Retail Marketing Manager
Job not on LinkedIn
🔥 0 minutes ago
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Trafilea Tech E-commerce Group
201 - 500 employees
📦 Logistics
💼 Consulting
🏭 Manufacturing
Logistics • Consulting • Manufacturing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
📋 Description
• Lead the retail and wholesale marketing organization for Trafilea’s Shapermint and Truekind brands • Drive sell-through, brand equity, and retail expansion across North America and internationally • Own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels • Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists • Develop and execute campaigns integrating OOH, influencer, in-store, and digital tactics • Support freestanding store launches with playbooks, launch plans, and evaluations • Ensure creative and merchandising alignment with brand positioning and retailer guidelines • Monitor sell-through, traffic lift, and digital performance metrics • Own retail marketing budget allocation, including co-op spend and production costs • Implement AI-driven tools for campaign tracking and creative optimization • Prepare project and campaign reporting for senior leadership
🎯 Requirements
• 10+ years in retail/wholesale marketing • Experience leading multi-channel campaigns across in-store, digital, influencer, and media channels with measurable impact • Experience with major retailers such as Walmart, Macy's, Kohl's, and Nordstrom • Apparel/intimates experience is a plus • Proven ability to negotiate and lead vendor and retailer relationships • Data-driven mindset using metrics to optimize spend and storytelling • Proficiency in Excel, including advanced formulas and pivot tables • Proficiency in Google Workspace and project management tools such as Asana • Hands-on experience with AI tools for efficiency, reporting, and campaign analysis • Excellent communication skills and ability to influence executives, vendors, and cross-functional teams • Strategic thinking with 80-20 prioritization and contingency planning • Strong problem-solving skills and ability to turn data and mistakes into scalable process improvements • High ownership and accountability, with a bias for speed and quality standards
🏖️ Benefits
• 100% remote work environment • USD salary • Full suite of perks & benefits
Apply Now
