Search Engine Marketing Specialist

🕒 April 16

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TransPerfect

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

☁️ SaaS

B2B • SaaS • Technology

TransPerfect is a global language and technology company that provides translation, localization, interpretation, and content services combined with software and AI-powered tools such as the GlobalLink translation management platform. It offers multilingual marketing, legal and life‑sciences regulatory support, contact center/BPO services, multimedia localization, and solutions for website, software and app globalization. TransPerfect serves large enterprise and Fortune 500 clients across dozens of industries and supports content in 200+ languages.

📋 Description

• Apply Chinese linguistic, cultural, and market expertise to optimise multilingual search and digital marketing campaigns. • Conduct detailed keyword research (including on local platforms like Baidu Keyword Planner), content development, and localisation/adaptation for target markets. • Optimise and adapt SEO content for Traditional Chinese (Hong Kong and Taiwan) and Simplified Chinese (Mainland China), ensuring cultural and search relevance. • Develop high-performing ad copy tailored to local market preferences and search behaviours. • Provide ongoing strategy recommendations for on-page SEO, content structure, and performance improvements. • Maintain exceptional levels of accuracy, detail, and organisation in all deliverables.

🎯 Requirements

• Native-level proficiency in Chinese (Traditional or Simplified) with fluent English. • Minimum 2 years’ hands-on SEO/content optimisation experience, ideally with digital channels specific to Hong Kong, Mainland China, and/or Taiwan. • Proficiency in international and local search/analytics tools (Google Keyword Planner, Baidu Webmaster Tools, Baidu Analytics/Tongji, etc.). • Advanced content adaptation skills and an understanding of local market search trends. • Strong commitment to quality, deadlines, and communication. • Familiarity with Microsoft Office (intermediate Excel/Word skills). • Demonstrated interest in digital marketing; up-to-date knowledge of evolving SEO strategies in the Greater China region.

🏖️ Benefits

• Collaborate with a truly global, multicultural digital marketing team. • Gain hands-on experience running multilingual campaigns for top-tier clients. • Work on flexible terms: choose project-based, part-time, or long-term engagements. • Develop in-demand skills in cross-market and cross-platform SEO and paid search. • Be at the forefront of online growth across Hong Kong, Mainland China, and Taiwan.