Search Engine Marketing Specialist

🕒 April 16

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

TransPerfect

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

💰 $425M Debt Financing - TransPerfect on 2025-04

SaaS • B2B • Artificial Intelligence

TransPerfect is a global language services and technology company that provides translation, localization, interpretation, multilingual customer support (contact center/BPO), regulatory and labeling services, and creative/global marketing solutions. It combines human linguists with technology — notably the GlobalLink translation management platform and AI/machine‑translation capabilities — to help organizations launch and manage content, software, websites, and campaigns in multiple languages and markets. TransPerfect serves enterprise clients across industries such as life sciences, finance, legal, gaming, retail, and media.

📋 Description

• Apply Chinese linguistic, cultural, and market expertise to optimise multilingual search and digital marketing campaigns. • Conduct detailed keyword research (including on local platforms like Baidu Keyword Planner), content development, and localisation/adaptation for target markets. • Optimise and adapt SEO content for Traditional Chinese (Hong Kong and Taiwan) and Simplified Chinese (Mainland China), ensuring cultural and search relevance. • Develop high-performing ad copy tailored to local market preferences and search behaviours. • Provide ongoing strategy recommendations for on-page SEO, content structure, and performance improvements. • Maintain exceptional levels of accuracy, detail, and organisation in all deliverables.

🎯 Requirements

• Native-level proficiency in Chinese (Traditional or Simplified) with fluent English. • Minimum 2 years’ hands-on SEO/content optimisation experience, ideally with digital channels specific to Hong Kong, Mainland China, and/or Taiwan. • Proficiency in international and local search/analytics tools (Google Keyword Planner, Baidu Webmaster Tools, Baidu Analytics/Tongji, etc.). • Advanced content adaptation skills and an understanding of local market search trends. • Strong commitment to quality, deadlines, and communication. • Familiarity with Microsoft Office (intermediate Excel/Word skills). • Demonstrated interest in digital marketing; up-to-date knowledge of evolving SEO strategies in the Greater China region.

🏖️ Benefits

• Collaborate with a truly global, multicultural digital marketing team. • Gain hands-on experience running multilingual campaigns for top-tier clients. • Work on flexible terms: choose project-based, part-time, or long-term engagements. • Develop in-demand skills in cross-market and cross-platform SEO and paid search. • Be at the forefront of online growth across Hong Kong, Mainland China, and Taiwan.