Senior Lifecycle Marketing Strategist – Klaviyo Expert

🔥 32 minutes ago

🌐 Mexico, Brazil, +4 more countries – Remote

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⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of UN/COMMON

UN/COMMON

51 - 200 employees

Founded 2015

🍽️ Food & Beverage

🏥 Healthcare

✈️ Travel

Food & Beverage • Healthcare • Travel

UN/COMMON is a Shopify Plus eCommerce agency that partners with direct-to-consumer and consumer goods brands to design and optimize their digital commerce experiences. They offer lifecycle marketing (email & SMS flows), redesign & replatform services (Shopify migrations and custom storefronts), conversion rate optimization, and branding & creative work. UN/COMMON focuses on data-driven retention and full-funnel commerce growth across beauty, food & beverage, health & wellness, fashion, and home verticals.

📋 Description

• Develop lifecycle marketing strategies for assigned ecommerce client accounts • Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours • Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities • Evaluate retention program performance and recommend improvements that drive measurable growth • Serve as a strategic advisor for assigned client accounts • Lead client strategy discussions and presentations • Provide guidance on lifecycle marketing best practices and platform capabilities • Address complex strategic questions and recommend solutions supporting long-term client success • Analyze lifecycle marketing performance data and translate results into actionable recommendations • Develop reporting and presentation materials communicating performance insights and strategic opportunities • Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs • Support clients in understanding program health and prioritizing future initiatives • Monitor scope of services to ensure recommendations align with contracted hours and priorities • Identify scope risks or resource constraints and communicate recommendations to the company contact • Support prioritization of lifecycle initiatives based on business impact and feasibility • Collaborate with internal team members supporting assigned accounts to align strategy and execution • Provide strategic guidance and feedback on lifecycle initiatives • Participate in internal lifecycle program planning and experimentation discussions • Review lifecycle initiatives and campaign strategies for alignment with program strategy and client objectives • Provide feedback supporting accuracy, brand consistency, and lifecycle marketing best practices • Identify opportunities to improve program performance and execution quality

🎯 Requirements

• All applications, resumes/ CV, responses must be in English • 5 to 10 years of experience managing retention marketing programs for DTC ecommerce brands • Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs • Extensive experience working with Klaviyo is required • Strong experience managing and optimizing retention programs • Experience working with Shopify or supporting Shopify-based ecommerce brands • Strong understanding of lifecycle marketing analytics and performance reporting • Ability to translate performance data into actionable marketing strategies • Strong client communication and presentation skills • Ability to work independently while collaborating with distributed teams • Bachelor’s degree or equivalent professional experience • Agency experience is preferred

🏖️ Benefits

• Compensation will be discussed during the interview process and will depend on experience and qualifications.

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