Mid-Level BI Analyst – Paid Media Data Focus

Job not on LinkedIn

🔥 7 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Business Intelligence Developer

👻 Ghost score 10%

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🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of UNICRED

UNICRED

201 - 500 employees

🛡️ Insurance

🏦 Banking

💳 Fintech

Insurance • Banking • Fintech

UNICRED is a Brazilian cooperative financial institution that offers a wide range of financial services including credit lines, investment options, insurance products, and payment solutions. It operates primarily through a cooperative model, aiming to provide personalized banking experiences to its members. UNICRED focuses on fostering community and cooperative values while offering modern digital banking solutions like internet banking and mobile apps.

📋 Description

• Conduct rapid ad hoc analyses of paid media performance, answering the team’s questions and supporting optimization decisions • Extract, combine, and process data from various media platforms, such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and DV360 • Develop and maintain paid media performance dashboards and reports, focusing on investment efficiency and business outcomes • Monitor key campaign metrics, identifying deviations, trends, and opportunities • Structure budget allocation analyses, cross-channel comparisons, and evaluations of A/B tests, creatives, and audiences • Ensure the quality and consistency of media data, identifying discrepancies between platforms and internal sources • Document queries, models, and metric definitions, contributing to the team’s data governance

🎯 Requirements

• Proficiency in SQL for data extraction, processing, and joining • Previous experience working with paid media data and knowledge of major advertising platforms • Familiarity with digital performance and business metrics (CPA, CAC, ROAS, LTV, conversion funnels) • Experience with data visualization tools (e.g., Power BI, Looker Studio, Tableau) • Analytical thinking, agility in answering business questions, and the ability to prioritize what truly matters • Attention to detail and a critical perspective on data quality • Strong communication skills to translate data into clear insights for non-technical teams • Preferred: experience with Databricks • Preferred: knowledge of Python for data analysis • Preferred: experience with GA4, Google Tag Manager, or attribution tools (e.g., AppsFlyer) • Preferred: experience in financial institutions, cooperatives, or companies with structured performance marketing operations

🏖️ Benefits

• Meal and food allowance: financial assistance for purchasing meals and groceries • Home office and hybrid work allowance: monthly support for employees working remotely or in a hybrid model • Daycare/nanny reimbursement: monthly reimbursement for childcare, preschool, or nanny expenses • Mobility allowance: financial support for transportation expenses • Profit-Sharing Program (PPR) • Corporate life insurance • Private pension plan with company matching contributions • Health insurance for you and your dependents • Dental insurance for you and your dependents • English Pass: digital English-learning platform • Wellhub (Gympass) • Zenklub: platform offering access to psychologists and personal development content for you and your dependents • Holiday gift basket • Birthday day off • Day off on your children’s birthdays • Maternity leave: 180 days (six months) • Paternity leave: 20 days

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