Senior User Acquisition Manager – Google Ads
Job not on LinkedIn
🔥 6 hours ago
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📋 Description
• Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling • Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI) • Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type • Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis • Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web) • Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)
🎯 Requirements
• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus) • Hands-on experience buying traffic in Google Ads (Web/Web2app/App campaigns), from launch to scaling • Experience managing budgets above $300K per month within the Google channel • Deep understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals) • Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention) • Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic • Experience with BI tools (Tableau, AppsFlyer, Google Analytics/Firebase) for data-driven analysis and decision-making • Upper-Intermediate (B2) or higher English proficiency
🏖️ Benefits
• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events, corporate gifts, and stylish merch • Financial and legal support • Maternity Recovery Support Allowance • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine • Comfortable working environment: • Work from our Kyiv hub or remotely with a flexible schedule • Modern equipment or depreciation of your own tools • Investment in your future: • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche • 70% of our heads and leads have grown into their roles here – so can you! • Performance-oriented reviews and Individual Development Plans (IDPs) • Reimbursement for professional courses and English classes • Corporate library, book club, and knowledge-sharing events
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