Senior User Acquisition Manager – Meta, TikTok, Snapchat
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🔥 0 minutes ago
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📋 Description
• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling • Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS) • Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance • Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis • Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs • Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks • Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication
🎯 Requirements
• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus) • Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling • Experience managing budgets above $300K per month across Social channels • Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap • Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention) • Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic • Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making • Upper-Intermediate (B2) or higher English proficiency
🏖️ Benefits
• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events, corporate gifts, and stylish merch • Financial and legal support • Maternity Recovery Support Allowance • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine • Work from our Kyiv hub or remotely with a flexible schedule • Modern equipment or depreciation of your own tools • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche • 70% of our heads and leads have grown into their roles here – so can you! • Performance-oriented reviews and Individual Development Plans (IDPs) • Reimbursement for professional courses and English classes • Corporate library, book club, and knowledge-sharing events
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