User Acquisition Manager – In-app Networks

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United Tech

WebsiteLinkedInAll Job Openings

201 - 500 employees

United Tech is

📋 Description

• Launch and manage advertising campaigns across ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc), where we operate as an official partner. • Monitor and optimize campaigns daily against key metrics (CPA, CPI, IPM, ROAS, Retention). • Own your channel strategy end-to-end: design your own testing structure for creatives, audiences, and bidding strategies, focused primarily on Tier-1 markets (US, Western Europe). • Maintain campaign reporting and prepare regular performance reports. • Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues. • Collaborate with the Creative team to request and provide feedback on creatives. • Report on results in team syncs and drive your own experiments with real ownership of outcomes.

🎯 Requirements

• 1+ years of hands-on experience in performance marketing for mobile apps, personally launching and managing campaigns (not only through a managed-service setup). • Practical, hands-on experience with at least one of the networks: AppLovin, Moloco, Mintegral, Unity Ads, at a meaningful spend level (not just small test launches). • Experience working with monthly budgets from $100,000. • Understanding of programmatic/ad network buying principles (bidding, auctions, optimization events). • Solid grasp of core performance metrics (CPA, CPI, CTR, CR, ROAS, IPM, LTV). • Confident with Excel/Google Sheets for data work. • English at Intermediate (B1+) level for working with network interfaces and communicating with account managers. • Attention to detail and discipline in reporting and campaign structure. • Basic SQL knowledge or experience with BI tools (Tableau, AppsFlyer) would be a plus. • Understanding of MMP tools (AppsFlyer/Adjust) and attribution principles would be a plus. • Interest in automating routine processes (reporting, monitoring) using AI tools would be a plus.

🏖️ Benefits

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events. • Up to 10 additional days off for public holidays. • 100% medical insurance coverage. • Sports and equipment reimbursement. • Team building events, corporate gifts, and stylish merch. • Financial and legal support. • Maternity Recovery Support Allowance. • Position retention and support for those who join the Armed Forces of Ukraine. • Participation in social initiatives supporting Ukraine. • Work from our Kyiv hub or remotely with a flexible schedule. • Modern equipment or depreciation of your own tools. • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche.. • 70% of our heads and leads have grown into their roles here – so can you!. • Performance-oriented reviews and Individual Development Plans (IDPs). • Reimbursement for professional courses and English classes. • Corporate library, book club, and knowledge-sharing events.