Senior Director of Retail, APAC

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ŌURA

WebsiteLinkedInAll Job Openings

201 - 500 employees

🧘 Wellness

Wellness • Wearables • Health

ŌURA is a company that produces smart rings designed to provide in-depth health metrics and insights. The Oura Ring tracks a variety of health-related data such as sleep patterns, heart rate, activity levels, and stress. It aims to help users live healthier and more productive lives through accurate biometrics tracked via a comfortable ring worn all day and night. With features that benefit women's health, heart health, and overall wellness, ŌURA rings are marketed as both technologically advanced and user-friendly devices for personal health monitoring.

📋 Description

• Define and own the APAC retail vision, strategy, and annual operating plan — aligning closely with global sales, marketing, and product leadership. • Identify, evaluate, and prioritize market entry opportunities across APAC, including direct retail, wholesale, travel retail, and emerging digital-to-physical formats. • Build the commercial architecture for the region: pricing strategy, channel segmentation, promotional frameworks, and trade investment principles. • Lead annual and quarterly business planning cycles, owning regional P&L and delivering against revenue, margin, and market share targets. • Translate global brand positioning into locally resonant retail executions that reflect the nuance of each market across the region. • Drive revenue growth and profitability across all APAC channels • Set and achieve ambitious sales targets and KPIs across retail, online, and emerging channels. • Monitor performance, analyze trends, and make high-stakes decisions with imperfect information to adjust course and capitalize on opportunities. • Proactively assess and optimize commercial investments including Marketing Development Funds/CO-OP, conditional and unconditional rebates, merchandising, and administrative support. • Build and maintain strategic relationships with key retail partners, major electronics retailers, department stores, specialty retailers, e-commerce platforms, distributors, and operator/carrier partners across APAC. • Negotiate and manage contracts, pricing structures, promotional calendars, and trading terms with partners across diverse regulatory and commercial environments. • Establish and scale fixture/display programs, visual merchandising, 3PL logistics, training programs, and in-store brand experiences tailored to each market. • Build the APAC commercial team from the ground up: recruit, develop, and inspire a high-performing, culturally diverse team across multiple countries. • Foster a culture of excellence, accountability, and entrepreneurial thinking as the business scales. • Provide mentorship and career development to direct reports and extended teams, developing future leaders within the organization. • Lead hiring and succession planning for senior roles across the region. • Own the APAC retail budget: headcount, trade investment, Marketing Development Funds/co-op, and operational expenditure. • Provide accurate, timely forecasting and business reporting to senior leadership, with clear commercial narrative and a bias for action. • Partner with finance to ensure all commercial provisions — sales allowances, markdowns, rebates — are accurately tracked and reconciled. • Monitor competitive landscape, market dynamics, and consumer trends to continuously refine strategy and identify growth opportunities.

🎯 Requirements

• 12+ years of progressive experience in retail sales, commercial, and account management roles within the consumer electronics or consumer products industry, with 7+ years in a senior leadership capacity. • Proven track record of building and scaling commercial operations in APAC markets—ideally with direct experience across at least three of: ANZ, Japan, South Korea, Hong Kong, Singapore. Experience in China is highly valued. • Deep familiarity with multiple distribution channels: direct retail, e-commerce, distributor/wholesale, specialty, and operator/carrier models. • Demonstrated ability to build teams from scratch, hire across cultures, and lead through ambiguity in fast-scaling environments. • Strong P&L ownership experience with a proven ability to drive revenue growth and operational efficiency at a regional level. • Expertise in owning and managing large-scale marketing budgets, partner marketing negotiations, and optimizing spend for measurable impact. • Experience leading large-scale fixture/display programs and visual merchandising for top-tier retailers, including 3PL programs, training, and maintenance. • Excellent negotiation, relationship-building, and communication skills across diverse cultural contexts. • Strong strategic thinking, analytical acumen, and project management capabilities.

🏖️ Benefits

• Competitive salary • equity and benefits packages