Senior UA Creative Strategist – Mobile Games

🔥 0 minutes ago

🌐 Turkey, Poland, +4 more countries – Remote

🇹🇷 Turkey – Remote 🇵🇱 Poland – Remote 🇷🇸 Serbia – Remote 🇵🇹 Portugal – Remote 🇪🇸 Spain – Remote 🇷🇴 Romania – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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UserWise

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

UserWise is a game development and LiveOps services company that uses a proprietary AI-driven production system to accelerate development, reduce costs, and improve decision-making. They co-develop and modernize mobile and casual games, run LiveOps and growth for established titles (e. g. , Fruit Ninja Adventures, Wordscapes Search, Sudoku), and build related platforms such as a loyalty and rewards product. UserWise partners with other studios to scale games into sustainable businesses through AI-accelerated engineering, content creation, analytics, and monetization optimization.

📋 Description

• Develop a continuous pipeline of new video ad concepts, hooks, formats and creative hypotheses • Decide which ideas are worth producing and testing based on market trends, player psychology, competitor activity and performance data • Build a weekly creative roadmap and search for new creative angles • Research mobile game advertising across TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral and emerging channels • Study and deconstruct successful ads, including hooks, pacing, storytelling, gameplay, visual treatment, sound, creator style, emotional trigger and CTA • Track TikTok, Reels, Shorts, creator and internet culture trends and identify performance advertising applications • Maintain a library of ads, formats, hooks and creative patterns • Write production-ready creative briefs, scripts, storyboards and references • Direct and provide feedback to editors, motion designers, game capture teams, UGC creators, AI creators and external agencies • Review work in progress and ensure the creative idea is clearly executed • Work with UA managers to interpret CTR, IPM, CVR, CPI, ROAS, retention and other performance signals • Turn winning ads into new hypothesis families, stop weak directions and respond to creative fatigue • Use AI tools to prototype concepts, generate variations and evaluate AI-native workflows • Identify, brief and manage specialist agencies, creators, editors, AI studios and playable ad providers • Evaluate external partners based on performance, speed and creative thinking • Build a flexible production network capable of executing varied ideas quickly

🎯 Requirements

• Around 3 to 5 years of relevant experience in mobile games, mobile apps, performance creative, creative strategy, advertising or a closely related field • Strong understanding of mobile game UA creative and performance advertising • Exceptional instinct for short-form video, including hooks, pacing, storytelling, visual communication and attention • Strong analytical thinking and comfort interpreting creative performance data • Ability to look at an advertisement and explain why it works • Ability to turn insights into clear creative hypotheses and actionable briefs • Deep curiosity about games, advertising, internet culture, creators and emerging formats • Strong familiarity with current generative AI creative tools and workflows • Excellent communication and creative feedback skills • High initiative; naturally research, experiment and bring ideas without waiting to be asked • Comfortable challenging existing assumptions when there is a better direction

🏖️ Benefits

• Market competitive, tax-free USD salaries • Paid Time Off • Performance Bonus • Annual Performance Reviews