VP Growth – Live Games

🔥 0 minutes ago

🌐 Serbia, Poland, +4 more countries – Remote

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⏳ Contract/Temporary

🔴 Lead

📈 Growth Marketing

👻 Ghost score 15%

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Logo of UserWise

UserWise

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

UserWise is a game development and LiveOps services company that uses a proprietary AI-driven production system to accelerate development, reduce costs, and improve decision-making. They co-develop and modernize mobile and casual games, run LiveOps and growth for established titles (e. g. , Fruit Ninja Adventures, Wordscapes Search, Sudoku), and build related platforms such as a loyalty and rewards product. UserWise partners with other studios to scale games into sustainable businesses through AI-accelerated engineering, content creation, analytics, and monetization optimization.

📋 Description

• Own the commercial performance and strategic direction of mobile titles transitioning from validation into scale • Take full accountability for revenue, profitability, growth, and long-term product performance • Establish growth plans, operating budgets, and financial targets • Allocate capital and resources across titles based on commercial potential, scalability, and expected returns • Build and lead a multidisciplinary business unit capable of operating multiple live titles at scale • Develop and execute growth strategies for proven titles • Own user acquisition strategy, budgets, creative performance, and channel diversification • Manage ROAS, LTV, CAC, retention, and payback periods to drive profitable acquisition • Lead product strategy and roadmaps for titles in the growth portfolio • Oversee live operations, including events, content updates, progression systems, economy balancing, and player engagement • Drive experimentation across gameplay systems, monetization mechanics, offers, and player experiences • Oversee development, engineering, QA, and maintenance functions • Establish release cycles, development roadmaps, and operational processes • Build performance frameworks across acquisition, engagement, retention, monetization, and profitability • Use cohort analysis, predictive LTV models, experimentation, and advanced analytics to guide decisions • Develop forecasting, performance reporting, and decision-making processes • Recruit, develop, and lead talent across growth, UA, product management, live operations, analytics, and development • Establish accountability, performance management, collaboration, and scalable operating systems • Build a repeatable, profitable growth engine for the mobile game portfolio

🎯 Requirements

• Significant senior leadership experience within the mobile gaming industry, ideally in free-to-play, casual, or hybrid-casual games • Demonstrated success scaling mobile games from early commercial validation to meaningful revenue and profitability • Proven experience owning or materially influencing the P&L of successful live mobile games • Deep understanding of mobile gaming economics, including user acquisition, ROAS, LTV, retention, engagement, and monetization • Strong experience managing cross-functional teams spanning product, marketing, development, analytics, and live operations • Track record of successfully scaling user acquisition investment while maintaining disciplined financial performance • Strong understanding of free-to-play game systems, player behavior, game economies, and live operations • Experience building organizations, establishing processes, and managing senior functional leaders • Commercially minded and able to think like a business owner • Highly analytical; comfortable using data, forecasting, and experimentation for investment and product decisions • Product-oriented understanding of successful mobile games and long-term performance improvement • Execution-focused ability to translate strategy into measurable outcomes • Entrepreneurial and comfortable operating with substantial autonomy and accountability • Strategic but hands-on leadership approach

🏖️ Benefits

• Market-competitive compensation • Paid Time Off • Performance Bonus • Annual Performance Reviews • Substantial ownership, autonomy, and direct commercial impact

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