Email Marketing Specialist – B2B Technology

Job not on LinkedIn

🔥 0 minutes ago

🇷🇴 Romania – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 25%

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Logo of Uvation

Uvation

11 - 50 employees

💼 Consulting

🏥 Healthcare

🤖 Artificial Intelligence

Consulting • Healthcare • Artificial Intelligence

Uvation is a comprehensive technology services company providing innovative solutions across the IT infrastructure space. They specialize in artificial intelligence and cutting-edge cybersecurity solutions, offering products powered by Dell and Nvidia AI. Uvation delivers various managed services, including IT operations, security operations, and network operations, optimizing performance and enhancing security for businesses. Their services extend into public clouds with partnerships involving major platforms like Oracle Cloud, Google Cloud, and Amazon AWS. Uvation also operates a marketplace offering competitive pricing on a wide range of hardware and software products and provides a rewards program to incentivize customer engagement.

📋 Description

• Plan and execute B2B email marketing campaigns from concept through deployment and reporting • Build and manage email campaigns and automated flows in Klaviyo • Develop campaigns for prospects, leads, customers, partners, and other relevant audiences • Write clear, engaging, and conversion-focused email copy • Develop lead-nurturing and email sequences based on audience stage, behavior, and intent • Segment audiences by industry, engagement, interests, funnel stage, and customer profile • Create campaigns around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services • Develop newsletters, product updates, educational campaigns, promotional campaigns, and thought-leadership emails • Repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns • Collaborate with sales on lead-nurturing and sales-support campaigns • Develop subject lines, preview text, CTAs, and email messaging • Conduct A/B tests on subject lines, copy, CTAs, content structure, timing, and other campaign elements • Monitor open rates, click-through rates, conversions, unsubscribe rates, engagement, and other metrics • Analyze campaign results and identify opportunities for improvement • Maintain email lists, segmentation, campaign workflows, and data hygiene • Develop and optimize automated email journeys and lifecycle campaigns in Klaviyo • Check email rendering across major email clients and devices • Make basic HTML/CSS adjustments to email templates • Maintain consistent brand voice and messaging with the marketing team

🎯 Requirements

• Experience in B2B email marketing • Hands-on experience with Klaviyo • Excellent written English and strong email copywriting skills • Ability to write concise, engaging, and persuasive email copy • Understanding of B2B buying journeys and lead nurturing • Experience with audience segmentation and targeted email campaigns • Experience creating and managing automated email flows • Strong understanding of email marketing metrics and campaign performance • Ability to analyze campaign results and make data-driven improvements • Basic knowledge of HTML and CSS, with ability to make simple changes to email templates • Understanding of email formatting and responsive email design • Strong attention to detail around links, formatting, personalization, and rendering • Ability to understand technical products and communicate their value to business and technology audiences • Comfortable working independently in a remote environment • Strong collaboration skills with marketing, sales, content, and product teams • Native English-speaking candidates preferred/required • Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry preferred • Experience marketing to enterprise technology audiences preferred • Experience creating sophisticated automated email sequences and nurture journeys preferred • Familiarity with CRM and marketing automation systems preferred • Basic understanding of SEO and content marketing preferred • Experience working with sales teams on lead generation and lead nurturing preferred • Experience using analytics to optimize email campaigns preferred • Familiarity with AI-assisted marketing and content tools preferred

🏖️ Benefits

• Remote work environment • Opportunity to work with AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and related services

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