Senior Traffic Manager

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🕒 March 31

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V4 Company

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

☁️ SaaS

🔌 API

🤝 B2B

SaaS • API • B2B

V4 Company is a SaaS platform that provides link management and QR code solutions, including URL shortening, branded links, QR/2D barcode generation, campaign analytics, and developer APIs and integrations. The service helps businesses create, customize, share, and track short links and QR codes to improve engagement and measure campaign performance, with enterprise features for security and compliance.

📋 Description

• Manage paid ad budgets, making adjustments to ensure KPIs meet targets; • Create and manage ads daily using ad-buying interfaces such as Facebook and Google Ads, with great attention to detail and ensuring client ads are error-free; • Conduct weekly/biweekly client check-in calls, reporting on specific initiatives and overall account performance; • Produce recurring and ad-hoc client reports and internal account analyses focused on performance and creative development; • Brainstorm ad scripts based on client needs and input whenever possible; • Develop strategies, execute, and manage a variety of client advertising campaigns on Facebook, Google Ads, etc., from concept through creative project management, execution, and analysis; • Translate technical concepts into actionable tactical and strategic plans; • Familiarize yourself with client products and create promotional strategies for social media; • Continuously evaluate and optimize campaign performance while benchmarking market standards and recommending future tests; • Gather consumer, competitor, and market condition data.

🎯 Requirements

• Knowledge of Facebook Ads Manager (FB 100-101 and FB 400-101) • Knowledge of Google Ads (certified proof in Search and Display) • More than 1 year of experience in paid digital advertising, performance marketing, media buying, lead generation, or other data/quantitative fields • Proven ability to maintain strong internal, external, and client relationships • Strong attention to detail and time-management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities • Strong professional verbal and written communication • Strong analytical background • Proactive, organized, and able to work well independently and in a team environment (self-starter who thrives in a startup environment) • Strong knowledge of performance marketing and vital KPIs such as ROAS, CAC/CPA, conversion rate, AOV, etc. • Understanding of the online advertising and social media industry • Experience working with Excel/Google Sheets for metrics reporting, including building pivot tables • Experience preparing marketing presentations • Able to navigate Google Analytics, Shopify, or other platforms • Experience managing monthly media budgets of R$ 50,000 or more.