Senior Creative Copywriter

🔥 13 hours ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📝 Copywriter

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Valerie Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.

📋 Description

• Bring Valerie's portfolio of consumer and eCommerce brands to life through exceptional writing, original ideas, and distinctive brand storytelling • Develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, and CRM campaigns • Work across multiple brands and international markets • Collaborate with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams • Build long-term brand identities while writing commercially effective copy for everyday campaigns • Use human insight, originality, cultural understanding, and language expertise to create distinctly human work • Deliver distinctive brand voices, original creative concepts, culturally relevant messaging, exceptional writing quality, faster creative delivery, fewer revisions, and copy that supports brand building and commercial performance

🎯 Requirements

• 5–7+ years of experience in creative copywriting, ideally within advertising, branding, creative agencies, or consumer-focused businesses • An exceptional portfolio demonstrating original thinking, strong writing craft, and versatility across different brands and formats • Outstanding written English, with a sophisticated understanding of tone, storytelling, grammar, and language • Strong cultural understanding of English-speaking markets, particularly the US, UK, and Australia • Experience developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand books • Proven ability to conceptualise and write campaign ideas, headlines, taglines, and product launch messaging • Hands-on experience writing for organic social, paid advertising, creator content, websites, landing pages, eCommerce, and CRM • Understanding of how copy contributes to brand building, customer acquisition, engagement, and conversion • Ability to adapt messaging for Meta, TikTok, Google, and YouTube • Good understanding of SEO, CRO, creative testing, and performance-led messaging • Excellent editorial judgement, attention to detail, and ownership of final copy quality • Ability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists • Strong organisational skills and ability to manage multiple brands, deadlines, and competing priorities • Collaborative, proactive mindset with ability to work independently and incorporate feedback • Genuine curiosity about language, culture, advertising, and consumer behaviour • Ability to use AI as a supporting tool without relying on AI-generated drafts as a substitute for original creative thinking

🏖️ Benefits

• Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • A team that values curiosity, initiative, and continuous improvement • Competitive compensation and the tools you need to do your best work • Opportunities to grow as Valerie grows • Inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive